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Keyword Selection, Website "Taxonomy" and Information Architecture

Worth Revisiting a Wonderful Contribution by Tedster

   
8:27 pm on Jul 8, 2008 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If you haven't already done so I suggest that you read and re-read the following 2 posts by WebmasterWorld Administrator "Tedster".

Information Architecture for the Small Site Part I [webmasterworld.com]

and

Information Architecture for the Small Site Part I [webmasterworld.com]

"Information architecture", "website design", "keyword research and analysis", "navigation design" and "directory design" all work together or, failing to consider each they don't work together and then websites begin to fail - first in the user experience and, in due course, in the owner-operator's experience.

I'd be interested to read the insights anyone gains from reading Tedster's gems and seeing what thoughts or realizations they trigger in those who have been pondering keywords.

Any new ideas following reading the above linked threads?

They sure helped to crystalize a few things for me. 5 to 7 (max) main "topical baskets" (my phrase)? Yep. Too many choices leading to bad outcomes? Oh brother. Navigational simplicity? Always. Siloing or theming and SEO? (May not be robustly covered in the above 2 threads but damn does it all begin to weave together. Category selection in the context of Info Architecture and how that resonates through and throughout keyword analysis and selection? Whew! Info architecture, keyword selection, siloing, theming and targeting your demographic? Inseperable at the risk of neglecting any one killing "the whole".

But, what a wonderful "basket" Information Architecture for holding the entire issue of design, navigation, theming, siloing, targeting, metas, titles and keyword analysis together.

Thanks Tedster, very much.

[edited by: Webwork at 8:34 pm (utc) on July 8, 2008]

 

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