Keyword Optimisation Versus Spam

Where do you draw the line

[malcolmcroucher]

I am working on a site for a client and they would like a large amount of keywords optimised for .

How do you determine SEO as Spam ? or Spam as SEO ?
How would a se see spam and how would the not see spam

A classic example would be optimising with "in , for , to " for variations of keywords .

Regards

Malcolm

[sem4u]

Just write the text so that it makes sense to your visitors. If it does not, then it is probably over the top. You can always target keyword variations over a couple of pages.

[Receptional Andy]

"in , for , to " for variations of keywords

While there don't seem to be any true 'stop words' these days, it's rare that you'll need to optimise for variations as minor as those, assuming well-thought out copy and reasonably diverse incoming links. You should be able to accommodate those types of variations on a single page.

I would loosely define keyword spam as the unnatural repetition of particular words or phrases.

[s3rndpt]

Have you thought about creating multiple landing pages with different keywords targeted for each? Tons of keywords might get you more visitors to the site, but if you've got so many that it reads strangely or awkwardly, you won't get anywhere with them.

[mola4ever]

it's rare that you'll need to optimise for variations as minor as those

I subscribe! although it won't hurt to get some links with specific anchor texts (just to be sure)

[bilalseo]

In my point of view use less keywords instead of putting a list of keywords. Targeted keywords will bring unique traffic and will no more stands for spam. But keywords with no contents can harm your website and that is a demerit of the website in respect search engines. I saw on many places and spoke with different web owners when I got their website with bulky keywords. Mostly people optimized their websites for only 5 to 10 major keywords. If you choose more than 10 you may be in trouble, as you tend to commit with your client to bring traffic as well as on top 10 positions. So choose the right way to optimize the contents with relevant keywords.

Thanks,

bilalseo