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i want to ask that(for example) if a site is indexed in google with in last two days. How to take the first step of choosing suitable keywords for a site. i know there are tools that can be used for cheking the worth of keywords. But these tools can be used later when you have selected some keywords for a particular site. i want to ask what is the first step in choosing keyword for a particular site or content.
Hoping best for your replies.
We tend to be too general in selecting keywords. Try some very targeted one and don't forget to regionalize for the audience. Throw in some slight misspellings to see if they work.
If your website is new and you want to target suitable keywords for the website . Do the following:
1) Note down all the services your website is providing. Decide on primary and secondary keywords.
2) Consider the keywords with which your customers will search for your services/website.
3) Take a close look at the keywords your competitors are emphasizing on.
4) There are some free and paid keyword research tools available online. Extract the keywords that have more searches and are relevant to your website/services.
5) Don't target more than 3 keywords on a single page.
6) Also consider the geographical location in your keywords.
Make a distilled final list and then start working on it.
Hope this helps you!
All the best!
[edited by: Receptional_Andy at 12:05 pm (utc) on July 1, 2008]
[edit reason] See sticky [/edit]
Meta information is not trusted by any of the major search engines... largely because it is so misused. Instead, the engines tend to reward vocabulary that's prominent on the page (but not so prominent that it's spammy).
The best time to choose search phrases to target and related vocabulary to use on a site and on a page is before you build the site or the page.
But late is better than never.
Though I don't agree with all his comments, Dennis John offers some good starting suggestions above. You need to put yourself in the shoes of your customers, determine how they would look for what your site offers, and incorporate that vocabulary into your visible html text content, and into the title element on each page. Then, research that vocabulary exhaustively.
Note that search targeting is predominantly page specific, so don't try to get everything into one page.