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Please can someone tell me if I want to optimise a website for the following do I need to include 'in' in links, page titles etc
aservice in yourtown
I know users search both using the 'in' and without.
[edited by: Paul_Clarke at 1:06 pm (utc) on May 12, 2008]
joined:Jan 27, 2003
As far as I'm aware, most users don't include 'in' within location-based queries, but of course, this depends a lot on audience, and other specifics.
Just as important, however, is making sure you're using natural text that visitors will respond well to (and are perhaps also more likely to search for). Since a title is a fairly unique snippet of text, you can easily omit common words and keep things natural, although you'll likely find that in other areas using 'in' is more appropriate.
Personally, I like to make titles as close to normal language structure as is practical, so I often include 'in' for geographical references.
I'd say whether to include such words depends mainly on your writing style ;)