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So, I would like to know why some pages have got higher place in google search results than others. I have a travel site, and google ranks a few pages much higher than others. Pages' structure are similar: title tag, h1-captions, main keyword density in a body text, alt texts etc (of course a different destination on every page). And there are not more external links to the pages that have got higher position in google.
I don't know why some pages get much higher than others. And the competition is nearly same in every keywords (places' names like paris or rome).
I write in finnish, thank you for help.
And there are not more external links to the pages that have got higher position in google.
Same quantity doesn't mean same quality, anyway there is no way for you to find the real number of external links taken in consideration by Google for a website.
If you want to understand how is it work, read more about SEO.