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Using keywords in copy

Should the keywords be used exactly as is in copy?

   
8:06 pm on Jan 27, 2008 (gmt 0)

5+ Year Member



Hi all

This is probably a stupid question, but must the keywords be used exactly the same in the title, description, and in the web copy to comply with SEO rules? I'm a ghost writer new to web copy and the keywords I'm getting from my client requires a high level of creativity!

Say, for example, my keywords are "team clothing USA", can I used "building a team: clothing fit for the USA"? Any suggestions on how to best use something like this?

Thanks!

4:16 pm on Jan 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Allyro,
Welcome to Webmasterworld.

It's not a stupid question. You want the diversity so mix it up. What you want it for the copy to read naturally. Don't overuse the keywords and don't repeat for effect.