Keywords Case Sensitivity

Does case matter?

[lenwood]

I'm ramping up on my SEO, and I've just begun using keyword utilities. One of the ones I'm using differentiates between "Keyword", "keyword" and "KEYWORD". I've always thought that the search engines would consider all three the same. Does this mean that if I want to come up for "keyword" that I also need to target "Keyword" and "KEYWORD"?

Thanks,
Chris

[MisterT]

to my knowledge case is not relevant.

[BeeDeeDubbleU]

Why not do some searches and look at the results? This is the best way to answer questions like this.

[bilalseo]

google never sees case or you can say that google is not a case sensitive search engine, if you write KEYWORD and let it check through google spidder simulation, it will become as keyword not KEYWORD, so doesn't matter if you write keyword or KEYWORD.

bilal

[Nedobriy]

Lower case or upper case - doesn't matter. But "keyword"; and keyword; have different results in SERP :)

[bilalseo]

yes you are right Nedobriy, but I think he was asking for case sensetivity, but when you put any keyword enclosing quotation mark, it will have different results than using without quoations.

thanks,

bilal

[seo_pg]

There has been more conversation on google Case-SeNsItIvItY.

Quick sample search for mother you get 2 you tube video listing first. Search for MoTHer and you get wikipedia list for 1 rank.

For both results the top 10 results have different ranking in both results.
Has anyone done any special tracking on case sensitive for SEO?

[bilalseo]

Google has treated keywords in different ways, like if you search for mothers, it would have different results instead of the results displaying against the search query mother. As far case senstivity is concerned, google always read the cases in small caps. So if you type MoTHER or mother, doesn't matter at all. I searched for both you suggested, and got same results. :)

Thanks,

bilal