3% CTR Adwords, 80% CTR Landing Page, 0% Conversions

[Boxcarwilli]

In my very first stab at running a PPC Affliate test, with $10, I was spending 5-9cents per click. However, with the great CTR on both the ad and the landing page, once at the affliate the user didnt do anything.

The affliate is Amazon. Does anyone have any idea how long amazons cookie persists? What about wish lists, do I get commission if they make a purchase at a later date? Just a bit confused is all since this is a highly focused ad/landing page.

[Nick Stamoulis]

Hello,

I think there is a 60 day cookie. How long of a PPC campaign did you run? In order to see if a test work, I normally give it about 1,000 visitors to make a conclusion if it is a good product to promote...

[Boxcarwilli]

Thats what I was looking for. Amazingly I was getting a 13% conversion at amazon and shut downt he campaign too soon. So I'm running it again for a good 3-4 week stint.