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Right keyword density in product descriptions?

Style vs substance, under-optimizing vs over-optimizing...

7:11 am on Nov 11, 2007 (gmt 0)

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joined:June 18, 2007
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Hello, all.

Question regarding the "right" (if there's such a thing) keyword density in product description content.

I need to rewrite the description text for about 100 widgets produced by our company - how many keywords can/should be included?

In our industry, widgets can be only 2 types, and made of only 5 basic materials, with 3 being very common.
Typical searches for our type of product include:

"material" + "widget"
"type" + "widget"
"material" + "type" + "widget"
"designer" + "widget"

Here's an example (manufacturer's name changed to Example, common Google keywords for our industry are in bold, unique/protected names capitalized, all other in lowercase):


Graceful form and enduring blah blah blah of the highest-grade material1, the Model Line of type 1 widget from Example creates a design statement etc etc etc.

Model Line's blend of high-grade material1 and secondary material makes it the perfect companion for your particular situation.

Like all other Example material 1 type 1 widgets, the Model Line features fine Foreign-Country engineering along with stunning design.

With a powerful feature1, electronic feature2, easy maintenance, feature3, the exclusive Example Feature4, and many other attractive features, the Model Line models are the perfect choice for those who demand the best in technology and style.

Two things make the Model Line Type 1 Widget stand out from the already-unique selection of Example Widgets: patented "Brand Name" Feature 5's for certain special benefit, and included Feature 6 for the perfect finishing touch.


Is this too many keywords? Too few? Should they be grouped closer, or spread farther apart? The same structure will be followed on all other product pages (overview - affirmation - commonality - specifics - highlights), and I would like to work out a guideline for writing this content, keeping a balance between SEO and style.

Also, since this content is only visible if the user clicks on the control header, does Google consider it part of the page, or a separate page (as far as the calculation of keyword-weight VS amount-of-total-content goes?)

Thanks in advance!

6:00 pm on Dec 9, 2007 (gmt 0)

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joined:Feb 18, 2003
votes: 0

Keyword density isn't something you should worry about. Write descriptions that will make sense to the user and your density will be good. Getting backlinks with keywords in the URL text is more important than keyword density on the page.

I have access to a keyword density tool through a paid subscription for another product. Three weeks ago I did a sampling (about 30) of a bunch of generic two word phrases that weren't associated with a specific product name or company name (e.g. computer chair) and for the #1 sites the average onpage keyword density for the phrase I used to search was about 2%. Some were as high as 25% but that was a spammy site that I suspect will get lowered and I'd suspect they probably bought a ton of paid links.

But like I said, don't worry about it - write what makes sense for the user.

8:06 am on Dec 16, 2007 (gmt 0)

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posts: 774
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Yep.... What he said... Ignore density. Write good content that flows as it would if you were describing your product to a neighbor and wallah! You should be fine.