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There are lots of cheap keywords available in my niche, but they are getting few to no impressions (most none) even if I bid well above the minimum bids.
[edited by: Webdetective at 11:25 pm (utc) on Oct. 29, 2007]
to be using the same data bank. I think if you can find a good solid SEO guy
that's not too expensive and let them handle it would be the best bet.They work
out of same systems but seem better able to shape and thin out the list...KF
I do think the information you can get from these paid tools is very valuable; the free tools simply can't generate KEI values, and these are very helpful in both on site optimization and PPC campaigns.
While I certainly can do a good job of generating keywords and their values, I do feel that it is best when the client is involved in the keyword selection process, so if you have the time, keep that on your own plate, or hire an SEO and have him give you the raw keywords unedited, edit them for relevance and then let him run KEIs on the ones that are relevant.
I agree about the KEI, but I'm wondering if these paid keyword tools don't reveal any competition and popularity data for Google. Maybe it's only applicable to other PPC engines Ie: Overture, MSN Adcenter. Afterall I figure Google is very secretive. It seems all the keywords KWD showing great KEI values all end up complete duds in Adwords. Despite bidding above the minimum bid, they will still mostly get 0 impressions, hence zero traffic. I am selecting low bid keywords - $0.20 or less. I have yet to find one KEI "Jackpot" keyword that works. I performed my KWD searches for 2-word keyword phrases. Is this what's normally recommended?
It's possible maybe I'm not using it correctly, to dig up the Google data.