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In any event, I'm running PPC ads for our company in our local area and i'm told that geo targeting should take care of the need to append the city name to the keywords I'm using to trigger the ads. Briefly, I'm trying to decide whether specifying a the City Name such as "Somecity Web Design" in a geo targeted campaign for that ad is more effective than relying on the geo targeting to serve the ads to the correct geographical area and use just the keyword "Web Design" without the city name specified?
I've been wrestling with this now for a couple of days and even ran a test with both versions and identical ads and bids to see which would get more impressions. So far It seems that appending the city name to the keyword nets the most impressions.
Does anyone have any thoughts or similar experiences with this problem? Any advice or expertise would be greatly appreciated. I'm about to tear my hair out here.
You need to think about having telephone numbers and zip/postal codes on the site, and a broader local content than just a few arbitrary keywords; in other words, compare your site with other 'local sites'; that's what Google will do!
But others probably know much better than I ...
I was looking to find out which was the more effective strategy for keywords when targeting local markets whether to append the city name to the keyword or rely solely on the geo-targeting system to serve the ads to the appropriate market.
I'll be keeping an eye on the campaigns to see if the keyword with the city name appended outperforms the keyword without or vice versa.
Again, thank you for your input. It's greatly appreciated.
My understanding is that the SEs are quite sophisticated these days in local stuff, and every bit helps.
I also understand that using certain SE 'partners' can help - one works with yellow pages, for example ...