how to use the keywords in the search engine?

[sophiamin]

hi all, if my business is selling the clothes,shoes online,and i wanna advertise by google,how can i use the keywords skillfully?

[zerotre]

Learn from your successful competitors first.
Visit their websites, see the page source and make a copy of their titles, description and keywords, do this with more sites.
Then put the groups side by side and identify the common keywords and phrases. This would be a good start.
Then identify the difference in your products, and add some unique keywords. Each product page should have different titles, keyword and description.