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Meta Keywords and Repeating in Phrases

What is the best option for SEO for the keyword metatag

     

jonescd

5:56 am on Feb 20, 2007 (gmt 0)

5+ Year Member



I have a product line which requires alot of the same keywords inherently to be used in different phrases repeatedly- one occurs about 8 times in the metatag that I have.

I have heard conflicting advice on the forums about whether to repeat keywords in phrases and leave phrases as whole or to break apart phrases into parts.

For example, is it better to have the following in your metatag:
red and purple widgets,blue and purple widgets,pink and purple widgets, black and purple widgets,

or

red,blue,pink, purple,black,widgets,

Would my site be as likely to be ranked well for "blue and purple widgets" when using the first option vs the second option above? Or does the spam filter block any advantage that the site might have with the first metakeyword tag above?

Also, what length in number of keywords and characters is optimal for Google and Yahoo?

Thanks,
Chris

BeeDeeDubbleU

9:33 am on Feb 20, 2007 (gmt 0)

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member



First off you should appreciate that keywords offer little or no aqdvantage in ranking your website. I understand that because they were so easy to spam most of the SEs no longer give them any credibility.

I have however used both phrases and single words successfully on websites in the past. Now I continmue to use them but only as a reminder to myself on what each page is being optimised for.

Robert Charlton

7:33 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



For example, is it better to have the following in your metatag:

red and purple widgets,blue and purple widgets,pink and purple widgets, black and purple widgets,

or

red,blue,pink, purple,black,widgets

jonescd - As BeeDeeDubbleU said, the keywords meta tag is not likely to help you rank. I generally use them anyway, as a reminder to myself.

I generally don't repeat words, and I don't use commas. So my preference would be...

red blue pink purple black widgets

Somewhere, though, I remember Yahoo saying that they like phrases with commas. I don't lose any sleep over it.

Also, what length in number of keywords and characters is optimal for Google and Yahoo?

IMO, less is better than more. You're trying to focus your targets for an individual page. So, the keywords in your title (which is generally 70 characters or less... for Google less than 63 char), plus maybe a few choice modifiers.

I have several clients who are paranoid about showing the keywords on the page for fear of tipping off the competition, and I generally tell them that if this is a concern, they should simply drop the keywords tag. It's really not that important.

[edited by: Robert_Charlton at 7:34 am (utc) on Feb. 22, 2007]

BeeDeeDubbleU

9:24 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have several clients who are paranoid about showing the keywords on the page for fear of tipping off the competition, and I generally tell them that if this is a concern, they should simply drop the keywords tag. It's really not that important.

I still get enquiries from people who think that all they have to do is use a few META keywords and they will go straight to the top of the SERPs. If only life were that easy. ;)

kneoteric_V

9:54 am on Feb 23, 2007 (gmt 0)

5+ Year Member



What length in number of keywords and characters is optimal for Google and Yahoo?

- Up to 130 real characters (with spaces).

Robert Charlton

5:20 am on Feb 24, 2007 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Up to 130 real characters (with spaces)

kneoteric_V - Where did you come up with this, particularly with such certainty? I balk at this kind of precision for an element where there's no real specification and no solid belief that it's used. I've never heard this figure in the 10 years I've been in SEO.

I still get enquiries from people who think that all they have to do is use a few META keywords and they will go straight to the top of the SERPs.

It's also amazing what search terms they think they can rank on. I'll never forget the day when the new secretary in a client's office told me, "We'd like to be number one for 'music' in Yahoo."

BeeDeeDubbleU

10:57 am on Feb 24, 2007 (gmt 0)

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member



- Where did you come up with this, particularly with such certainty?

I must admit I was wondering about this too. kneoteric_V can you explain?

Regarding the Yahoo music thing and a wee bit OT, I have a current client who has four shops and he has also started to sell widgets online. I have got him to number one for terms like widget sales and several other terms. He is top five on Google for all of the best KWs, like widget hire, widget shops, widget location, etc. He gets hundreds of visits to his website everyday and he is still not happy. He wants to be number one for the single word term, widgets!

jonescd

1:30 am on Feb 25, 2007 (gmt 0)

5+ Year Member



Sure, I've heard the same that keywords don't get you a ranking but I have heard of some success with Yahoo if you do it right in comparison to content. Anyway, it looks like I am going to stick with phrases and commas and go up to 1000 characters. I am including numerous misspelled keywords as well. If that hurts me I will start scaling down the number of keywords.
 

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