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A free keyword suggestion tool has been launched by Wordtracker, the search keyword specialist, aiming to aid web publishers optimise their websites for search engine rankings.
The free tool, which can generate up to 100 keywords a time, is designed primarily for organic search results, and can generate relevant results quickly and efficiently.
>>Why are they doing this for free? Won't it affect their sales?
How can the value of branding be measured? Brilliant marketing move on their part!
People who knew how to milk the free Overture tool for all its worth will know how to use this one for maximum worth too, but that doesn't mean everyone knew how, so not everyone will know how to do the same with this. This will more than likely bring them even more paid business, and their timing couldn't have been better.
Why are they doing this for free? Won't it affect their sales?
Overture's tool has stopped working - they want to gain a bigger chunk of the market by offering this service to ex-Overture users and then trying to convert them to the 'bigger, better' paid product
[edited by: DavidBain at 6:32 pm (utc) on Feb. 1, 2007]
According to the description, the esimates come from 0.63% of the searches using Dogpile and Metacrawler.
Actually, that's not what the description says. It says that the searches they collect from Dogpile and Metacrawler "account for 0.63% of searches across all engines."
That's a very small sample for making long tail predictions. It's a very pretty tool, and, for terms with enough searches, when used it conjunction with other tools, it can sometimes be helpful.
I'd hate to see the Overture data... imperfect as it is... disappear.
[edited by: Robert_Charlton at 10:04 am (utc) on Feb. 4, 2007]