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Bsically the guy was suggesting that we use hidden text to stuff keywords into a page and was making a point that search engines will ban your site is the text colour is the same as the background colour, therefore making the text invisible to the reader.
He suggested that rather than adding white text to a white background, we should add ivory text to a white background, so the spider will see it as a different colour, but the reader won't see it at all.
This is obviously spam, and so makes the advice 'borderline' to say the least.
However, would it work?
[edited by: mona at 4:35 pm (utc) on Nov. 3, 2006]
[edit reason] tidying up [/edit]