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My question is: do I need to change the link text so that it is in sync with the content on each page while linking back to the home page rather than using the same keyword phrases throughout?
Eg: There are general topic articles on the website as well. Should these article pages link back to the home page with something like - "Free Article Submission Services" which is a small part of the website rather than using the keywords that actually are most important to the theme of the website?
The key is not to confuse your visitors.
"Home" or a clickable logo probably work much, much better than variable marketing blurb or keyword stuffing - let's face it, if your whole site is about tablecloths, then using 'tablecloth' as anchor text for the home page link is not necessarily the most obvious.
Get in the habit of thinking abut your visitors' needs, you'll be surprised how often that is exactly what pleases the SEs, too. :)
[edited by: Quadrille at 1:43 pm (utc) on Sep. 18, 2006]
However, there is also a third link at the bottom center which is in the format - "sitename - link to home page with most important keywords for my site"
Amother query -
on my home page, I have a navigation bar at the bottom with all the important links to my site and I have included alt tags for each of these links.
Am I overdoing things? When does it become too much?
Or should I just be patient...the site is about 1 yr and 3 months old with page rank - home page - 2. Most other pages have a 0 page rank!
i totally disagree with this statement (just my opinion)
I'll have to concur on this one. But, your home page link should read "Home" as that is what the average user recognizes as a home page. Don't try to stuff keywords there as it may confuse the visitor and it is really not best practice from a variety of standpoints, usability being one of them.