How to link to the Home Page with Keywords?

Links at the bottom of each page

[contentmaster]

All the pages on my website have a link at the bottom of the page that link back to the home page. To link back, I am using a combination of 2 keyword phrases which are most important for my website.

My question is: do I need to change the link text so that it is in sync with the content on each page while linking back to the home page rather than using the same keyword phrases throughout?

Eg: There are general topic articles on the website as well. Should these article pages link back to the home page with something like - "Free Article Submission Services" which is a small part of the website rather than using the keywords that actually are most important to the theme of the website?

[Quadrille]

With internal links, the anchor text really makes no odds at all.

The key is not to confuse your visitors.

"Home" or a clickable logo probably work much, much better than variable marketing blurb or keyword stuffing - let's face it, if your whole site is about tablecloths, then using 'tablecloth' as anchor text for the home page link is not necessarily the most obvious.

Get in the habit of thinking abut your visitors' needs, you'll be surprised how often that is exactly what pleases the SEs, too. :)

[edited by: Quadrille at 1:43 pm (utc) on Sep. 18, 2006]

[coopster]

Here is another similar discussion that may interest you ...
Homepage Links and Internal Anchor Text [webmasterworld.com]

[contentmaster]

Thanks for the inputs...for the record - I am linking to the home page through a text link that says home and the site logo too is linked to the home page.

However, there is also a third link at the bottom center which is in the format - "sitename - link to home page with most important keywords for my site"

Amother query -

on my home page, I have a navigation bar at the bottom with all the important links to my site and I have included alt tags for each of these links.

Am I overdoing things? When does it become too much?

[Quadrille]

ALT text for images and TITLE for text links is 'correct', so long as the text is appropritae, so no worries.

And for internal links, less than no worries
[is that possible? ;)]

[contentmaster]

well it's like this - I have some informative articles on the site. Through the articles I am linking to some other relevant and important services on my site. I believe that textual linking is good. However, these pages have not been indexed yet and I wonder if there is something wrong with the way i am linking....maybe overdoing?

Or should I just be patient...the site is about 1 yr and 3 months old with page rank - home page - 2. Most other pages have a 0 page rank!

[topr8]

>>With internal links, the anchor text really makes no odds at all.

i totally disagree with this statement (just my opinion)

[pageoneresults]

i totally disagree with this statement (just my opinion)

I'll have to concur on this one. But, your home page link should read "Home" as that is what the average user recognizes as a home page. Don't try to stuff keywords there as it may confuse the visitor and it is really not best practice from a variety of standpoints, usability being one of them.