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subdomains vs. folders for keyword weighting

         

Slud

2:30 pm on Nov 20, 2001 (gmt 0)

10+ Year Member



How would search engines interpret the following URL's?

illinois.states.com/chicago

vs.

states.com/illinois/chicago

Ove

3:33 pm on Nov 20, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi

[webmasterworld.com...]

This is a good discussion

I think the both of them are good but i think the subdomain will give you a better boost

/Ove

WebGuerrilla

3:53 pm on Nov 20, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Hi Slud,

Welcome to WmW!

In theory, the subdomain structure is more beneficial because it allows you to present the same content higher up in the directory structure. There is a limit to how deep the few remaining free crawlers will go, and engines like AltaVista have stated that the depth of the content plays a role in determining relevance.

Another advantage has to do with results clustering. If someone searches for some kind of broad term, and you have multiple pages that could be a match, pages from different subdomains will be displayed individually, while multiple pages from a sub directory structure will not.