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AOL search terms

         

gopi

5:42 pm on Nov 16, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi all,
I am in AOL only for the past 3 days.My site is listed #2 for two of my most important keywods.
Here are what i learned about the popularity of those 2 keywords combined.

Google - 1100 daily
Overture - 2500 daily
wordtracker - 800 daily

But i recieve only 3-4 hits from aol daily. I thought that you can expect atleast 30% of the estimates ,but this is way bellow...
I know you cannot expect tech related search from aol but mine is not tech.
I am worried. Can anyone pls explain whats happening.

WebGuerrilla

12:09 am on Nov 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Hi Gopi,

I'm not sure if you ar comparing the same kind of numbers. When you mention Wordtracker, are you talking about the number of searches predicted for all search engines, or is that number of 800 you used only AOL?

Also, another problem that you have is that none of the keyword tools are real good at predicting the total number of searchers who will search for a given phrase in any particular day, because they don't have the ability to take into consideration things like the demographic makeup of a particular engine.

Getting only a few clicks from AOL despite a high ranking might just be happening because they type of people who are most likely to search for your term simply don't use AOL as their search engine.

gopi

1:08 am on Nov 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Thanks for the reply WebGuerrilla ...
The number i mentioned is suggested by wordtracker for all the engines.I dont know that wordtracker can suggest separately for each engines.
But google and overture says that the keywords are searched 1100 and 2500 respectively.I am only getting less than 1% of it.
I know aol users are non technical ,my keywords are gaming related so there should not be any problem.
Also i am #7 in yahoo for the keyword and still it is sending me around 6-8 visitors per day.
I designed my site around that keywords and invested considerable time to promote in SE's.
Now i am very much concerned about its potential to generate good traffic.

WebGuerrilla

9:25 pm on Nov 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Google and especially Overture numbers will be dramtically inflated due to automated position checking, and crooked affiliate scams, so take those numbers with a grain of salt.

If you use the daily estimate from WT and then factor in the fact that AOL has a 5% market share, you'll come up with a daily number of searches on AOL that is somewhere around 40 searches per day.

If you are getting 2-4 visitors per day from a term getting searched on 40 times per day, you are averaging a 10% click thru rate, which is quite high. (I'm not sure where you heard the 30% figure you mentioned on your original post, but it isn't a number I've ever seen to be true).

If you do the same math with the Yahoo listing, you end up with somewhere around 240 daily searches, of which you are seeing 8 visitors a day. That works out to be about a 3% click thru on a #7 listing. When you take into consideration all the other things that play a role in click thru rates, your numbers don't seem too bad.

gopi

7:49 am on Nov 18, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks a lot WebGuerrilla for that fantastic explanation...
I am a little bit disappointed since i feel getting 10-12 visitors from SE will not help me much...
Anyway thanks again WebGuerrilla