Lately, I've come across more and more sites that use infinite scroll on their landing pages (products, specials, posts, etc.). The problem is that they have their contact information and links to other parts of the site in the footer, which keeps getting pushed further down with each new load of content.
Today I was at a site and wanted to find out more about the company. All the links above the fold were for various product categories and other things I didn't want. So I scrolled down to the bottom to see if the footer had a link. But before I even see what was linked, it got pushed down by the next "page load" of content. Tried again, and again not fast enough. Did it 5 more times before it stopped and I could actually see all the footer links. But by that time, I learned enough about the company to know that I was no longer interested in learning more about the company. Buh-bye!