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infinite scroll and footer

7:17 pm on Dec 23, 2018 (gmt 0)

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WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 10, 2005
votes: 187

Lately, I've come across more and more sites that use infinite scroll on their landing pages (products, specials, posts, etc.). The problem is that they have their contact information and links to other parts of the site in the footer, which keeps getting pushed further down with each new load of content.

Today I was at a site and wanted to find out more about the company. All the links above the fold were for various product categories and other things I didn't want. So I scrolled down to the bottom to see if the footer had a link. But before I even see what was linked, it got pushed down by the next "page load" of content. Tried again, and again not fast enough. Did it 5 more times before it stopped and I could actually see all the footer links. But by that time, I learned enough about the company to know that I was no longer interested in learning more about the company. Buh-bye!
7:25 pm on Dec 23, 2018 (gmt 0)

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WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
votes: 300

I've seen similar, but that seems extreme. They should let users control "more" content. Of course then it wouldn't be infinite. No kind of links at the top to get to some inner page without a scroll? I would have tried something like 'privacy' but then, that might be the same story, I've seen some privacy pages as a section of other (convoluted) policies. Scary reminder to keep things accessible.
9:17 pm on Dec 23, 2018 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 25, 2005
votes: 370

I've seen it too many times, and really it's one of the worst modern UX offences. What might've helped in your situation, since you tried 5 times, is (for the site owner) to limit the number of infinite scrolls to, say, 2 or 3 result sets at a time, then show a button to view more results, then repeat the 2-3 infinite scrolls, etc. The ideal balance will probably vary per site.

Unfortunately, infinite scroll was, perhaps still is, a trendy sort of thing that's not always applied thoughtfully.