Diminishing value of small amount of txt

[mike2010]

Has there been any new breakthroughs within the last several years on ways to diminish the significance of certain text phrases besides just lowering the font size ?

I've got a small amount of text dynamically created on every .html page now to let customers know of something new on the site... But I don't want it given any importance in search engines.

Maybe there's an HTML type tag that we could wrap around certain phrases to notify google not to worry about this text ?

something like that available yet ? If not, it should be.

[tedster]

Only for Adsense purposes, not for organic search. However, Google and Bing are both becoming quite sophisticated about digging out the important stuff.

In a pinch, you can publish the insignificant text on a separate URL and just iframe it wherever you want users to see it, but not have search engines apply any weight to the page where the iframe appears.

[mike2010]

thx dude, I forgot about that.

I iframe'd it as a text/image . worked perfectly. (screen shot / photoshop'd / save'd)

don't ever use Paint, as the text gets all distorted when saving.

Now if only we could add alt="" tags to iframe, that would rock.

HTML7 or whatever should seriously develop a Tag for what were looking for though. Something like <ignoretext> </ignoretext> would be nice. (just to let search engines know)

[rocknbil]

That's exactly (one of the things) XHTML was designed to do. You write a custom DDT to define those "ignore me" tags.

There are so many ways to (accidentally) get content ignored already. One of them is one of the most popular web 2.0 "effects," to put your content behind Javascript using Ajax without alternate content. :-)