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How do i get a hyper link (keyword) in an Article

hyper link in an article

     
11:51 am on Sep 10, 2009 (gmt 0)

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How do i get a hyper link (keyword) in an Article. I came across a piece of editorial on a news site and i want to use a keyword in that article and link it back to my site how can i do that please let me know, thanks.
12:45 pm on Sept 10, 2009 (gmt 0)

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WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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OK, let me get this right. You have found a reference on somebody elses site that you think should link to you but doesn't?

Its their site, all you can do is ask very nicely.