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Independent Google+ Study Indicates Weak User Engagement

5:52 pm on May 15, 2012 (gmt 0)

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Independent Google+ Study Indicates Weak User Engagement [fastcompany.com]
Larry Page recently called Google+ the company's "social spine." If that's the case, then Google's backbone might be much weaker than Page has been letting on, at least according to a new report from RJ Metrics.

This week, the data analytics firm provided Fast Company with exclusive new insights on Google+. The findings paint a very poor picture of the search giant's social network--a picture of waning interest, weak user engagement, and minimal social activity. Google calls the study flawed--we'll explain why in a second--and has boasted that more than 170 million people have "upgraded" to the network. RJ Metrics' report, on the other hand, is yet another indicator that Google+ might indeed just be a "virtual ghost town," as some have argued.

It's worth reading the whole story.