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Anyone notice a sharp decline on or near June 28th

     

Bewenched

3:39 am on Jul 13, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I know that Google Products/Google Shopping is going for a pay for placement business model, but we saw a very sharp decline in clicks on or around June 28. Is this a way to get all the merchants to pay even more for clicks?

helpnow

5:06 am on Jul 13, 2012 (gmt 0)

5+ Year Member



Yes! Exactly at that time! Our traffic from goog shopping is down to 15% of what it was.

Perhaps by coincidence, the number of disapproved ads jumped a lot across all of our feeds, from 10%-50%, between June 29-July 3. I was actually concerned that this jump in number of disapproved products, and the corresponding ratio between approved:disapproved products, may have been a cause of our feeds to suffer.

However, for the most part, our rankings in goog shopping have not suffered (notwithstanding some goog shopping results seem broken - see below). Disapproved items have disappeared, but the rest seem to be in the same positions as always.

Traffic has still not recovered.

Conversations with Adwords reps have suggested goog shopping will not cease to exist until October at the earliest.

Also, I can see the shopping results are broken - the top 3 shopping results are sometimes shown in the organic SERPs, and when you click on shopping, these same 3 should still be the top 3. However, sometimes they are, sometimes the top 3 disappear, and sometimes goog shopping responds that there are 0 results for that query, even though it just showed 3 in organic SERPs.

I am relieved you posted this because no one else has posted anything, and I was concerned it was something wrong with our feeds.

I have also noticed that the number of Product Ads "Under Review", according to the merchant center data, has jumped dramatically in the same June 28-Jult 3 time frame.

dickbaker

2:41 am on Jul 19, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



About three-quarters of my products are either under review or are disapproved. These are products that have been in Google Products for years. An Acme X widget is approved, and an Acme Y widget is disapproved. It makes absolutely no sense.

I'll have to look at the dates when my traffic from Google Products fell off.

helpnow

3:38 am on Jul 19, 2012 (gmt 0)

5+ Year Member



dickbaker: are these under review/disapproved in Product Search or Product Ads? Is there anything about the titles or descriptions that might make them problematic? I've discovered even a word such as "wine" or "beer" can get an ad disapproved.

dickbaker

4:50 am on Jul 20, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Helpnow, I thought at first that it was the brand names of the guns that these accessories fit that caused some of the listings to be disapproved and some not. For example, I figured that more obscure brand names of guns in the description of the accessories wouldn't result in disapproval, whereas something like "Smith and Wesson" (I hope I can say that here) would be flagged. That's not the case, though. There's no rhyme or reason.

It's the product ads where the items are being disapproved, although Adwords ads for the very same products, brands and models have been approved and are running. I've had to explain to the Adwords folks every six months or so that these are not guns, but accessories. I can't seem to get through to the Google Merchant Center people on this.

Even more frustrating is seeing competitors product ads for the very same brands and models that I've had disapproved.

MelissaLB

5:44 pm on Jul 23, 2012 (gmt 0)



hey there, just thought id chime in to say that we noticed a sharp decline on June 28th as well. We also noticed another sharp decline on July 18th. It seems very odd, our main keywords that show our products are still showing up in their regular placements but since April we've dropped to about 25-30% of the traffic we were previously getting.

As well, we've begun using product listing ads through adwords, however we are not seeing the same rate of conversion as well, we can not really track anything as we have a Canadian billing address and AdWords will not let us link our Merchant Center acct. (we were able to input our Adwords id through the Merchant Center, but not vise verse.

I wish there were more people chiming in on this thread, however when the big changeover rolls out I bet this place will be lit up like Christmas (or the adwords forum will be at least!

Bewenched

9:45 pm on Aug 30, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



@MelissaLB,
Even though we're signed up to pay through the nose now the conversions are much lower as well for us.
 

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