Chrome Browser Update Might Break Independent Ad Blockers

[engine]

Google Chrome's planned update, Manifest v3 could disable independent ad blockers and privacy protection from working correctly.

Google said...

"We want to make sure all fundamental use cases are still possible with these changes and are working with extension developers to make sure their extensions continue to work while optimizing the extensions platform and better protecting our users," the company said in a statement.

[cnet.com...]

[Malanje]

Unless they agree to live under the rules of the Coalition for Better Ads or be bought by AdBlock/Google
uBlock Origin hold on tight!
I'm already helping family and friends to install Firefox and uBlock O
[reddit.com...]

[tangor]

Taking control, or hiding netrequest from third parties (and the user) is just one more nail in the coffin of the user being in charge of what hits their systems. G has also released a statement that the decision has not been fully made. Here's hoping some sanity will happen as this change is actually unnecessary, and is a step backwards in transparency.

[motorhaven]

I hope it squeezes the life out of ad blockers.

[EditorialGuy]

"Might break" or "probably won't break"?

"This design is still in a draft state, and will likely change," Cronin said. "Our goal is not to break extensions."

[blend27]

>>>> I hope it squeezes the life out of ad blockers.

I am, and that should not be posted in public forum, not here for sure.

@motorhaven <<< U r much better than that.

"Might break" or "probably won't break"

Next thing we know/hear: the Truth isn't Truth.

[lucy24]

that should not be posted in public forum

Why not? It's a sincerely held opinion of great relevance to webmasters' concerns. Whether you think it's a misguided or short-sighted opinion is a matter for a different thread.

[EditorialGuy]

Here's an interesting perspective on "Why Google bans ad blockers, but is actually fine with ad-blocking browsers":
[androidauthority.com...]

[engine]

Thanks for that EditorialGuy
It indicates that one is fraudulent and the other is not.

[mcneely]

Google -- LOL

My last new Android I removed Chrome (entirely), and installed Firefox Focus ... also removed the google search app (entirely) -- Everything works fine on my phone. I don't allow other apps to access anything - If they want to follow me around, they'll have to do it blind.
On the PC (Linux) end of things, I've been using Firefox with 3rd party cookies disabled -- Also have installed Ublock Origin, and AdBlockPlus -- For Facebook, I've got the ole handy-dandy F.B. Purity v27.1.2 installed ...

My next phone will be a Librem 5 or something along that line so I won't have to worry about digging into the system files in order to delete the spyware.

[JS_Harris]

If you want "privacy protection" then Google Chrome is probably not your best choice. If Google allows blockers to break despite their claim of working with developers, as per their statement, then I'd assume that Google doesn't think blockers are included in "fundamental use cases". Either way I am certain that if Google breaks blockers the internet will find another way to continue blocking.

I am a webmaster and I dislike ad blockers, they cost me money. I am also a user of the intenet and hate slow loading content and pages that spy to an extreme even more. Keep your pages fast, folks, making blockers unneccessary is the only way to fight their spread.

I went to NFL.com a moment ago, it's superbowl Sunday, and the page connected with 39 domains and took 4 seconds to load. 35 of those domains were for tracking and ad serving. Webmasters can do better.

[mcneely]

Next thing we know/hear: the Truth isn't Truth.

.... like how people "love" to see ads? ... That's the largest "untruth" on the planet.

You're cruising along on your phone and suddenly an ad pops up that you can't shut off unless you interact with it in some fashion. Forced interaction is extremely rude.
.... and HULU goes on about supposedly giving you a choice on just how you would like to view your ads .... like it's a priveledge to look at ads or something.

Not quite sure which one is worse ... The advertisers themselves, or the ones that sell the ad space.
You might think that with all of the tracking going on, they would notice just how totally despised they are by the surfing publc.

[tangor]

You might think that with all of the tracking going on, they would notice just how totally despised they are by the surfing publc.

They do ... and that is why g and yt are injecting $300M each into msm just to keep them quiet about what they are doing. Extortion money, but what the hey ... it's just business!

Meanwhile, this is all coming to a head.

GDPR was the first shot. Expect a USA version of same in the next two years (perhaps sooner if all the g and yt people can be removed from gov't).

Folks want their stuff, and they want it now ... they aren't completely stupid. The mass is waking up because the grift has become just too obvious.

Expect the ad blockers to respond (it's a free market!) and the battle continues. :)