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Chrome's Upcoming Ad Filter

     
11:00 pm on Nov 5, 2017 (gmt 0)

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Chrome Ad Filter:
Google's upcoming Chrome browser will include advertising filters (ETA sometime early 2018) but said to be more of a quality assurance feature, akin to existing tools in Chrome that prevent pop-ups from spawning in excess, and that warn users when they might be exposed to content that could harm their devices.

Instead of an ad “blocker "Google is referring to the feature as an ad “filter," according to The Wall Street Journal [wsj.com] since it will still allow ads to be displayed on pages that meet the right requirements. The blocker will work on both desktop and mobile. Those "right requirements" may be determined, at least in part, by the quality assurances set forth by The Initial Better Ads Standards [betterads.org].


Google Search Console offers report:
GSC > Web Tools > Ad Experience Report > Desktop/Mobile, choose property.

• Off: Chrome is not filtering ads on your site.

• On: Visitors in all regions viewing your pages with the Chrome browser won’t see ads. You should fix the violations and submit your site for a review. [support.google.com...]

• Paused: Chrome ad filtering is paused while your site is reviewed. [support.google.com...]

• Pending: This status means your site is in “failing” status, and ad filtering will begin in the future. We’ll send an email to registered site owners and users at least 30 calendar days prior to the start of ad filtering. To prevent ad filtering, fix the violations and submit your site for a review. [support.google.com...]
3:43 am on Nov 6, 2017 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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A filter to weed out all but compliant ads, a next attempt to corner the market. Still, it will have the effect of getting rid of a bunch of noise in the advertising market while strengthening the hold an increasingly smaller number of major companies will have.