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Keep your opt-outs [googlepublicpolicy.blogspot.com]
Today we're making available Keep My Opt-Outs, which enables you to opt out permanently from ad tracking cookies. It's available as an extension for download in Chrome.
Why have we developed this feature?
Recently, the Federal Trade Commission and others have expressed interest in a "Do Not Track" mechanism that could offer users a simple way to opt out of personalized advertising. Advertising companies that are members of the Network Advertising Initiative (NAI) already let you opt out of tracking for the purposes of personalizing advertisements, and many online advertisers and trade associations have also joined a major self-regulatory effort to enforce a uniform privacy icon for ads, as well as opt-out guidelines.
[edited by: tedster at 1:37 am (utc) on Jan 26, 2011]
[edit reason] fix character code problems [/edit]
Bad news for those who depend on adsense for living as well as for affiliates?
Firefox's "Do Not Track" feature has a gaping loophole. For the tool to work, ad tracking companies essentially must opt-in to the system, and agree not to monitor web-surfing habits of users who have chosen to opt-out.
Thus far, according to the Wall Street Journal, no companies have openly agreed to participate in Firefox's "Do Not Track" program, though Mozilla is urging advertisers to "honor people's choices."