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How much is a link worth?

How much would you pay for a PR5, 6 or higher link?

         

doc

6:58 am on Mar 4, 2003 (gmt 0)

10+ Year Member



Recently I purchased a listing of a site (a link) in several different on topic directories that placed my listing on a page with a PR5 or PR6. I am curious as to what others would be willing to pay for a PR5, PR6, PR7 or higher link listing?

hakre

7:04 am on Mar 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



nothing. won't pay for google.

Night_Hawk

7:12 am on Mar 4, 2003 (gmt 0)

10+ Year Member



This is my opinion,

I would not pay to be listed on a site (Probably can not afford PR7 an higher). If you have a half way decent site with good content you should be able to exchange links with other site of PR5 or PR6.

What does a higher ranking in google do if your site is not worth that rank?, after all the we are doing all of this for our customers not for the search engines, and if you do build your site with the user in mind, you will do good in the search engines.

jbauder

7:38 am on Mar 4, 2003 (gmt 0)

10+ Year Member



I'd tend to agree with hakre and night_hawk

But people do it all the time with Yahoo, and if DMOZ would actually add your site instead of placing it in a cue to be reviewed, people would probably pay for that to ...

If I were to the point where I knew a few good links was going to put me to the top in searches I would consider it, the right amount to pay is tough to calculate.

In simplest terms it is

#New Visitors * Conversion Ratio * Profit Per Conversion

percentages

7:41 am on Mar 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



To me:

PR 4 = $1,000 per month
PR 5 = $4,500 per month
PR 6 = $8,000+ per month
PR 7 = $50,000+ per month
PR 8 = BIG MONEY.....still waiting to find out how much!

That is the average net profit I made in Feb out of sites with those PR's and optimized for 2,000+ key phrases.

How much would I pay for these PR's? Nothing, they come for free so why pay for them?

If you can't get them for free, decide what a reasonable percentage of advertising cost should be. IMHO less than 20% with no long term contract.

WindSun

8:06 am on Mar 4, 2003 (gmt 0)

10+ Year Member



I would not pay anything. Despite the hype, there is more to showing up high than just PR.

On several major keyword searches for our products, we beat out sites that are 1 or 2 PR higher almost every time. For some keywords we are #1 with a PR6 - beating out a PR7 that shows up at #43.

jamesyap

12:31 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



Wow percentages, You mean you make over $50,000 for February! If that's real, congratulation! ;)

roneill

12:38 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



.42 cents and a six pack...

Seriously though, I, like the others, wouldn't pay just the PR link. The only time I open the wallet is for a directory which is going to send me a fair amount of traffic with it. PR is okay, but I would rather have a lot of traffic is I have to pay.

yetanotheruser

12:59 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



jamesyap

one of our site has seen $10k of business in Feb. (~1% of the site is currently indexed by google and I should point out I'll never see any of the money myself! :( )

All the traffic has come from Google and affiliates.. It just goes to show how important google can be to an ecomm site.. (I only built this paricular site to find a memory leak in the CMS! ;) )

percentages, if you're really making $50k, can I have some! :)

[edit]Oops, forgot the actual point of the post![/edit]

Doc,
When you look to buy these links are you paying only for PR, or are you expecting to get traffic from the links directly aswell.. (Think someone else pointed to Yahoo.. That's payed for links that's been going on for ages)

Pegasus

1:09 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



Getting links from PR4 pages isn't worth doing
Getting links from PR5 pages is very easy
Getting links from PR6 pages isn't that hard
Getting links from PR7 pages takes some work
Getting links from PR8 pages is very hard
Getting links from PR9 pages is extremely hard, as they're usually part of a PR10 site, and they're therefore not interested in "swapping links"

I'd pay for a link from a PR9 page. I've been trying to get a link from Adobe. I promote their stuff non-stop, but they'll let me in eventually :)

mat_bastian

1:12 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



funny how attitudes change. Not too long ago it was all the rage to pay for PR, now paid links are as welcome as rabid vampire bats. I didn't see the landscape change nearly as much as the attitude towards it.

just an observation, carry on.

Visit Thailand

1:19 pm on Mar 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The question should not be how much is a link for pr worth but how much a link is worth. This is what you need to ask yourself, if the site has good hits, good exposure and is your target audience then you need to ask youself is the price they quote worth paying.

I have one competitor on pr 5 I would pay a lot to be on his site and the site I woul advertise is a pr8 so it is not the page rank but the exposure.

Of course they will not let me advertise (reasonably) but there are still sites out there that will.

PR may be a bonus, but the primary concern is what does advertising on this site give me in terms of hits etc.

jamesyap

1:44 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



yetanotheruser,

Wow, not index?! Then you might want to pray that google skip the march dance, only at least dance later.

SlyOldDog

2:16 pm on Mar 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We don't pay specifically for pagerank, but we advertise on some relevant sites. We have a link, for example from a pagerank 6 for $50 a year.

awcabot

2:30 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



Not simple to answer the question "How much would you pay for a PR5, 6 or higher link?"

What if none of your competitors has a PR5, but lower? Or what if they all have a PR8? Would you bother paying to be #1 on a SERP if you are already #1 or move up from #168 to #161?

As previously stated, pay a for a link that will bring you traffic and potential customers, everything else are means to that end.

yetanotheruser

3:30 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



Pegasus

Getting links from PR4 pages isn't worth doing

That's a bit defeatist isn't it?.. They're still worth something (what's the current thinking? 5x PRn links is worth 1x PR(n+1)?) .. If they're easy to get (and sensible/relevant) then they're worth more than just their PR, and who knows - the page might be PR6 next update if they've been working hard too..

IMHO all relevant links are useful. :) .. People like Apache dot com get great PR and top of a search for 'Apache' because of the thousands of little people linking to them with 'Apache' as the linktext.. I thought that was the whole point... not just links but relevant links..

[sheepishly] I sometimes get the impression that people are more bothered about the raw PR value of backlinks rather than the quality of the reference.. can only lead to bad things IMO. [/sheepishly]


jamesyap

Ho no.. GB was hungry during Feb and read a good 75%.. that's why I'm getting so crazy about the dance. I don't think my little baby server's going to take the heat if we do well ;) .. sorry.. OT..

TheComte

3:50 pm on Mar 4, 2003 (gmt 0)

10+ Year Member



If you have a half way decent site with good content you should be able to exchange links with other site of PR5 or PR6.

This is not always true. I am a web designer primarily, and no one is likely to want to link to my site especially other web designers. I depend on my customers for page rank, and I get fairly good positioning for my PR5 site. Of course, I also advertise on some higher ranked sites, but I don't do this for PR.

How much would I pay for PR? Bout a nickle.

Night_Hawk

5:35 am on Mar 5, 2003 (gmt 0)

10+ Year Member



>>I am a web designer primarily, and no one is likely to want to link to my site especially other web designers.

That is true. i would not link to someone selling the same products i am selling, let us say i sell Wedding cake on my site then i would not link to someone else selling Wedding cake, but i will link to a site selling Wedding dresses. those 2 topics complement each other and noone is stepping on anyones toes.

My point is that you will get linkback from some site with PR5 or PR6 but not all the links you ask for.

Powdork

8:34 am on Mar 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not that I would advocate buying of links solely for pr, but...
Given two links from pr 7 pages that are identical except that one is a standard text link and the other is a js or cgi redirect that doen't transfer pr or search relevance, how much more would you pay for the html link. If you say you should only consider the traffic that link is going to give, the pr is a factor in that. Its true that lower pr sites often beat out those with higher pr, but a site that is pr 4 one day and pr 5 the next (of course, that assumes updates exist :)) will fare better as a pr 5.