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www.domain.com/bluewidgets.php
When I search on Yahoo for "widgets" and my site comes up, it highlights the word "widgets" that it finds on my site, as well as in the URL, so "widgets" in "www.domain.com/bluewidgets.php" is in bold.
Does Yahoo use this in its search for ranking even though it's not seperated by a hyphen or underscore? Google doesn't bold or highlight keywords that it finds in the URL, but I'm assuming that since Google powers Yahoo that however one of them treats the URLs, they both do.
<Also as you mention yahoo will seperate keywordkeyword and show a match.>
It looks like they match these words up against a dictionary, because a search for "luwidg" did not include "bluewidgets.php" in the results, but "blue" did result in "bludwidgets.php."
These are not the actual searches I did of course, but I won't post the specifics.
- Google and Yahoo handle these things in the same way
- a keyword is in the domain name is only considered if it is separated by a hyphen or underscore (the weight for www.keyword.xx is higher than for www.keyword-abc.xx)
- keywords in the document name are only counted if they are exact the keyword (keyword-01.htm does not count)
- directories count if they match the exact keyword, they are neglected if the keyword is only part of the name (keywordabc)
In my experience, they will read one word in KEYWORDbanana or both words in KEYWORD-BANANA.
In filenames, I think keywords makes a small difference. In domain names, I think they make a big difference.
Just my experience
-keywords seperated by underscores in an URL do not count
-concatenated keywords do not count (ie. keyword1keyword2)
The test is to do a Google search in the following format:
allinurl:keyword1 keyword2
I did this for several popular search phrases, and I could not find a single URL containing keywords seperated by an underscore, nor one with concatenated keywords. This suggests to me that Google sees these as a single words, and are thus not counted.
[webmasterworld.com...]
Ps. A good specific example (for keyword concatenation) is:
allinurl:web master world