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It champions their anti spam policy a bit, which judging from the other posts I've been reading, seems a bit like its an over rated commentary.
Not sure I overly like the way they brand SEO companies though.
Sorry I can't reproduce it, but if someones got a membership/copy and would be prepared to copy and paste/OCR & scan..its a really good read.
It goes into more detail than I've heard in most pitches.
Enjoy it if you can get it
Dub'ya
And it's available online now (through a link in that thread). :)