Has anyone had experience of using these? I'm high in the SERPs, but frequently see my less-well-placed competitors doing their pastel thing across the top of the page. Sometimes they're there, but sometimes they're not - this is what puzzles me - have they run out of money? How does it work.
Cheers
SlyOldDog
12:00 am on Feb 20, 2003 (gmt 0)
Yes, we do it. It could be one of 2 things. It could be that they bid top for Adwords and there is no premium Ad for those keywords, so the top Adwords advert takes it's slot. As the Adwords rotate, sometimes different adverts take top slot.
Or
They have taken a premium Ad, but they bought limited inventory so Google only shows a limited number of impressions a day.
Either scenario could explain why they keep disappearing.
