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Is this ok to do in Google? Will a site that has that be penalized?
Thanks
Is this ok to do in Google?
If it not ok for the visitor then it's not ok for Googlebot.
It's true that the most important "anything" should be page top left, but I suspect that something "not" very readable wasn't meant of the visitor.
Will a site that has that be penalized?
Unlikely... unless a visitor of the site complains.
>If it not ok for the visitor then it's not ok for Googlebot
The visitor doesn't care about such things. The visitor doesn't care at all for most of the stuff SEs are adament about. The visitor wants a site which gives him what he wants or likes. Hidden this'n'that and bad neighborhoods and whatnot is nothing any user ever takes any offence in.
Ony competitors do.
[edited by: heini at 9:23 am (utc) on Feb. 4, 2003]
complains about what - how a site links internally?
If a store placed an ad that was highly motivating, and read unconditional life-time money-back guarantee that made people flock to their store... and 50% brought what they purchased back for that unconditional life-time money-back guarantee but were told the small print said aliens only. If the average person had difficulty reading this small print, and people with bad eyesight... and the advertising medium would be ok with this?
These would not be competitors complaints, would they?
I realize a bit off the wall - so is near same-color text.
The intent is clear - and no one can categorically 100% guarantee it's perfect, and will result in only positive effects in all situations.
Anyway, why anybody would play with text that is almost the same color as the background is beyond me. You're just begging for Google's spam filter to trigger a manual review of your site, or for a competitor to rat you out.
Each of the items at the top of the page is not only a keyword but it is a section of the business and links to that section in the site. Like Service #1 - Service #2 - Service #3, so it could also possibly help in navigation, but I think it is obviously for the SE's