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Google Ditches IMG Alt Text

Inevitable, but sad.

         

ciml

1:41 pm on Jan 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



During January, the Fresh listings weren't matching words in alt text or showing them in snippets, unless they were in a link. Since the update, it seems to be the same for the main listings. Note: a page with "keyword" only in unlinked alt text may still match due to anchor text from incoming links.

IMG alt text has been used for stuffing hidden text for as long as I can remember. Still, it's a shame to loose this key element of allowing robot accessibility for image heavy pages, just as business and even government bodies are starting to take Web accessibility seriously.

With any luck, Google will find that it wasn't a major spam problem and set things back (as they did after ignoring guestbook links for a while this time last year).

GoogleGuy

5:58 am on Feb 1, 2003 (gmt 0)

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Sounds like a couple votes for alt text and a couple votes against? I'm not sure I see a consensus on whether we do index it, let alone whether we should.. :)

Hollywood

6:49 am on Feb 1, 2003 (gmt 0)

10+ Year Member Top Contributors Of The Month



Googleguy any possibility that you make a comment on my issues? Do you or do you not want to apply a basis for the disabled to be able to search properly in regards to alt text? If one optimizes in order to make index able text so that the disabled are able to find appropriate results would it not cause harm towards the disabled if the non image linked images do not index into an algo that such ALT data?

I find this interesting?

Appreciate your comments.

All best

X-Global Test Engineer, (Forbes 50 Top Ten org.)

jomaxx

7:38 am on Feb 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hollywood, I don't see your point at all. How does being able to search alt text help the disabled any more than anyone else? They use the same search results as the rest of us.

In fact the change may even do the disabled some good, if it encourages webmasters to use plain text instead of pictures for everything.

Namaste

11:07 am on Feb 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



GoogleGuy, you should index it, but tweak your algo to reduce the relevancy of the non-link images. Anyway, you need to index it for your image search; which may I add is not throwing up satisfactory results from lack of published guidelines.

Hollywood

5:26 pm on Feb 1, 2003 (gmt 0)

10+ Year Member Top Contributors Of The Month



Special computers for many of the handicaped read out load alt text tags so they are able to navigate, remember they cant see that much or need assistance by the system to read those tags that are written correctly.

One example is www.risepartners.com alt tags are for these handicaped peoples.

I had to make sure I did not optimize the alt tags and keep them descriptive to exactly the point of the images etc.

========================================================

Moment of Silece - Space Shuttle Columbia - God bless the family of all those lost.

stevew

5:43 pm on Feb 1, 2003 (gmt 0)

10+ Year Member



-----
Good_Vibes :
What you are forgetting SteveW is the other 93 factors that Google considers.
-----
Absolutely. And I wouldn't pretend to know them.
I was just trying to help by summarising what I've picked up from my reading, listening and work.

What I really forgot was to number the points correctly -- they should have been 1) to 8) --- that's what comes through posting in a hectic day.

-----
ciml :
stevew, some of our results are similar but some are quite different.
-----
They are my observations only -- what are yours?

-----
GGG :
a consensus on whether we do index it, let alone whether we should..
-----
Don't know if you do, but that was my best guess.
As for whether you should ... for my 2 pence (UK, y'see) I'd say yes to indexing alt text that describes the image but no to anything that's too obviously tied in with keywords. Maybe only when there isn't much overall text content on the page. But definitely some kind of consideration when an image is used for a link.

GoogleGuy

5:43 pm on Feb 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh man. That's awful news about Columbia.. I'm going to go read about it more. I started writing about alt text, but my heart's not in it. I'll just include what I had below and I'll talk to everyone more later. :(

---------------------------------------------------

Hollywood, I agree that alt text is great for accessibility, and that we should use that information to the degree we can. Google tries to make its site very accessible to text browsers for just this reason--and we'd appreciate any accessibility advice about the google.com site.

The fact that alt text is usually hidden means that it's open to abuse, and Google has to take that into account when we're scoring pages. But I think we strike a pretty good balance on alt text.

ciml

10:09 pm on Feb 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Bad news about Columbia [webmasterworld.com] and those onboard.

-

Hollywood, I'm in two minds on whether Google's change is good or bad for disabled accessibility.

On the one hand people interested in robot usability want Google to be able to understand the words on the page, so they are encouraged to facilitate non visual use even if they aren't clued up on accessible Web design. This is good for visually impaired users.

On the other hand, people have been taking advantage of alt text for keyword stuffing. This is bad for visually impaired users.

The "inevitable, but sad" subtitle for this thread isn't meant to criticise Google's decision; it's unfortunate that they have to make these kinds of choices.

stevew:
> what are yours?

I don't see any bold weighting in this month's index.

Hollywood

11:17 pm on Feb 1, 2003 (gmt 0)

10+ Year Member Top Contributors Of The Month



Googleguy

Just be sure that the Google website Algo takes into account this disabled persons angle on how their browsers read to them the information on the page and how it indexes sites that will benefit a disabled person by using the alt info.

I had used an example earlier www.risepartners.com sort of simple but made for disabled persons.

God bless all today

toddb

11:18 pm on Feb 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google does not take in the images so they only have the alt text was my understanding. Sort of seems like an odd decision to reduce their relevency. maybe reduce the number of words they grab form it? And if someone goes nuts doesn't their page look very odd to the surfer with paragraphs jumping out everywhere? "WidgetWorld's divider image"

TheDoctor

12:35 am on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



europeforvisitors: I try to keep my own alt text simple and descriptive ("Tower of London photo" or "Tower of London"), but sometimes I wonder if I should even go that far when my photos nearly always have captions. If I have a photo of the Tower of London with a caption that tells what it is, maybe the alt text should just read "photo."

- Have a look at your page using Lynx and see if it makes sense. I would suggest that this gives a good idea of what is legitimate ALT text and what isn't

Macguru

9:00 am on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ALT ouside of links is indexed in fresh pages in this cycle. Is it a sign for next index?

Macguru

2:43 pm on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oops! Sorry guys. The string was repeated in a LINKED alt tag further down in page. Sorry for the false alarm!

Powdork

8:49 am on Feb 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I always provide alt text with my images both for accessibility and for search engines and I will continue to. If the image deserves to be on the page, naming it will usually introduce keywords and help usability.
But one thing no one has mentioned here is the internet disabled; those that don't know Google images exists and search for <photo of picturesque thing>. Why shouldn't alt text that says <photo of picturesque thing> bring a match? I often search for images on regular Google when I keep finding the same thing renamed a thousand ways on Google images. It shouldn't be hard to limit the amount of abuse by limiting the amount of characters or some other filter.
And no, I can't always put the same thing in a caption because sometimes (always) I do use captions for marketing.

World Wide Wonder

2:52 pm on Feb 8, 2003 (gmt 0)

10+ Year Member



From the general gist of things here, am i right in understanding that the ALT text of an image WILL NOT be read by Google but the image is a link to another page, the ALT text WILL be read by Google?

Have i got that much correct?

Thanks.

Macguru

5:21 pm on Feb 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, that is correct. Technically, it will read it but wont index it anymore.

tbear

5:32 pm on Feb 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Anyone know how wether this also relates to title tags?

World Wide Wonder

7:44 pm on Feb 8, 2003 (gmt 0)

10+ Year Member



So did Google used to index the ALT tags? (as im new to web design)

Also just wondering what people are referring to when they say "Tile tags". I thought it was referring to the obvious page title but i read further back that someone called it an "image title tag". May i ask what the imate title tag is?

Ive looked at all the properties of my images but cannot see anything that relates to the title of it.

thanks

JayC

8:12 pm on Feb 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also just wondering what people are referring to when they say "Tile tags". I thought it was referring to the obvious page title but i read further back that someone called it an "image title tag".

That's a common area of confusion, caused in part because people refer to it as a "tag," which it is not. It should be referred to as the "title attribute." Also commonly misused is "alt tag;" that's actually an attribute as well.

You can use "title" in basically the same way you use "alt," but within a broader range of elements -- alt text should only be used with IMG and AREA elements.

More information: [w3.org...]

World Wide Wonder

11:08 pm on Feb 8, 2003 (gmt 0)

10+ Year Member



JayC,
Thanks for the Title tip. Strangely though, with 'Alt' attribute, some keyword density analyzers actually pickup the text within.

However, when i just changed all of these attributes to 'Title' istead of 'Alt', NONE of the keyword density anylisers pickup the text within. It seems therefore in the case of these free anylizers that the 'title' attribute is worse than the 'Alt' one in terms of page content detection.

Does anyone know whether this would also be the case with Google? i would go ahead and change all my Alts to Titles but after this brief experiment, i feel quite reluctant to do so.

Hear your comments soon.

Thanks.

stevew

11:07 am on Feb 9, 2003 (gmt 0)

10+ Year Member



As far as mouseover behaviour is concerned, text in the 'title' attribute over-rides that in the 'alt' attribute in IE (though not in NS4). Though not in the placeholder description if images are turned off.
Try it yourself : with images turned off, you'll get the alt text in place of the image, and the title text on mouseover.

So if you want alt text to appear on mouseover, and use a title attribute, you will need to repeat the alt text in the title attribute. But since alt text should be an image description and title text a (presumably brief) title, this is not a simple decision to make -- apart from leaving out the title attribute altogether.

My understanding is that alt text is indexed by Google only if the image provides a link, and by some other SE's regardless.
Also, that although title attributes are indexed, their benefit is marginal, if at all -- perhaps another argument for not using them?

World Wide Wonder

11:39 am on Feb 9, 2003 (gmt 0)

10+ Year Member



Thanks Stevew,

I suppose therefore that if ALT attributes are of now SEO value to webmasters, where they would not have included them otherwise, its worth not using them since it increases the page size. Not considerable of course but teh smaller the better when considering those poor spiders having to crawl all the way through.

Please correct me if im wrong.

Thanks.

stevew

12:19 pm on Feb 9, 2003 (gmt 0)

10+ Year Member



Okay -- you're wrong!

While page size is an issue, it's not as critical as that.

I would always include meaningful alt text, not just for the SE's that do index them, but also for the benefit of visitors with images turned off.

By all means, make your code 'lean and mean' - strip out unnecessary META tags, mousover effects, comments, etc. I also use CSS to virtually strip out all formatting from the code. But keep this in perspective : don't make small page sizes a primary objective -- especially where page content (ie the text on the page) is concerned.

World Wide Wonder

6:10 pm on Feb 9, 2003 (gmt 0)

10+ Year Member



Thanks again SteveW

Will bear what you've said in mind.

GoogleGuy

9:36 pm on Feb 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Okay, I haven't done an exhaustive check, but I'm pretty sure that Google has not changed its handling of alt tags anytime recently.

Krapulator

10:17 pm on Feb 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hehehe Googleguy - now you tell us.

GoogleGuy

10:53 pm on Feb 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't know, Krapulator. It's kind of interesting to see what people can convince themselves of. It also serves as a terrific reminder that people should take posts on forums with a grain of salt, and ideally experiment and verify things for themselves.

The strangest threads I've seen recently was one where someone was convinced that ODP editors were now kingmakers, and then in another simultaneous thread someone was saying how duplicate copies of the ODP would hurt a site. As always, the best thing to do is bring your judgment with you as you read.

(I'm not saying something hasn't changed about our alt text processing, but I don't think it has.)

stevew

11:11 pm on Feb 9, 2003 (gmt 0)

10+ Year Member



Sometimes more people become aware that something appears to be true, and the process of sharing that knowledge can give the impression that things have changed.
So, it may not be a change in the algo, just a change in awareness.

Whatever the case, it's a good thing if Google has its ways of being selective about the alt text that it indexes.
I look forward to the days when it does the same with the other common spam magnets.

Powdork

5:30 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Okay, I haven't done an exhaustive check, but I'm pretty sure that Google has not changed its handling of alt tags anytime recently.

So when did the alt text get dropped then? It is not playing a part now as far as I can tell. I have an image at the top of my home page with two of the three words in the alt not showing up anywhere else on the page. If I search for these three words the page does not show up in the first 500 results. An interior page with all three words in the body (not close to each other) did show up around #200. Besides that, i've always considered ciml to be an excellent reliable source of info regarding these matters. I know its something he watches as he warned me about this very day several months ago in a sticky on the subject. I trust you too GoogleGuy, so what gives?

Marcia

6:08 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



FWIW, on a search for the main keyword phrase of one of the sites I work with, Google is showing the alt text of an image right out in the description snippet. It reads word1 word2, featured item - including the comma. That doesn't mean it helps with ranking, the site dropped back 6 places this past month for the two word phrase.

I did a search for word1 word2 + three word phrase (the three word phrase appears only in alt text) and it comes up for the search, showing that alternate phrase in the description snippet in bold.

[edited by: Marcia at 6:13 am (utc) on Feb. 10, 2003]

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