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Google Ditches IMG Alt Text

Inevitable, but sad.

         

ciml

1:41 pm on Jan 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



During January, the Fresh listings weren't matching words in alt text or showing them in snippets, unless they were in a link. Since the update, it seems to be the same for the main listings. Note: a page with "keyword" only in unlinked alt text may still match due to anchor text from incoming links.

IMG alt text has been used for stuffing hidden text for as long as I can remember. Still, it's a shame to loose this key element of allowing robot accessibility for image heavy pages, just as business and even government bodies are starting to take Web accessibility seriously.

With any luck, Google will find that it wasn't a major spam problem and set things back (as they did after ignoring guestbook links for a while this time last year).

stever

6:12 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have an image at the top of my home page with two of the three words in the alt not showing up anywhere else on the page. If I search for these three words the page does not show up in the first 500 results. An interior page with all three words in the body (not close to each other) did show up around #200.

All that proves, if anything, is that that particular month's algorithm thought body text is more important than alt text, which, I assume, most of us do as well.

If you want to know if the thesis "Google drops alt attributes" is correct, then replace your three words with "extraordinary lilac penguins" - once the page is reindexed and those results show up, if your page is not one of the 150 or so results for that phrase, then Google has dropped the rating of alt attributes...

Powdork

6:41 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you want to know if the thesis "Google drops alt attributes" is correct, then replace your three words with "extraordinary lilac penguins" - once the page is reindexed and those results show up, if your page is not one of the 150 or so results for that phrase, then Google has dropped the rating of alt attributes...

Or I could do the same search I did before and then search within the results for my URL, thus saving 7 weeks worry and anticipation. Still, the page does not show up.
Noone has come forth and said that they have a search that works.

Just a thought. Everyone here (myself included) is talking about searching for something which can't be found anywhere else on the page. Perhaps that is the litmus test. The alt text must appear elsewhere on the page and THEN it is indexed, which would make sense and go along with Marcia's post.
If this is the case there would be questions. Would something pluralized in ALT text and singular in body text be the same thing? Ther are more.

willybfriendly

6:57 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You people never cease to amaze me with the acuteness of your perceptions as to what is changing in the SE world.

Regardless of what GG says, there has been a change. I have #1 ranking in google for a very niche, industry specific 2 word term (about 3500 results in Google). One of my competitors had been giving me a run for the money. The only place the term showed on his site was in keyword stuffed alt tags, er, attributes.

He is nowhere to be found now :-)

His spamming was close enough to the edge I had considered reporting him. The term was for a service he does not offer, nor did his site have any information about the service.

Looks like it is of no concern anymore...

Regards

Marcia

7:11 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What I've looked for does have individual words appearing on the page, as well as other site pages, even if not in phrases. So what I did was search for exact phrases in quotes. "some widgets from Martha Stewart" turns up 4 pages total, mine the first two - the exact 4-word phrase only appears in one alt attribute, and it's bolded in the snippet - only "from" isn't bolded.

No, it's not the same as singular - using widget singular (not the real word) returns nothing.

Incidentally, a search for an exact phrase in quotes that is only in the title attribute of a text link (with individual words that do appear individually on the page, but not in a phrase) does not show up out of 38 pages returned in a search for the exact phrase.

vitaplease

7:48 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Googleguy,

try a search for "o ooO"

(the alttag on your page: [google.com...] the four balls on the left bottom of that page has that alttag)

or an exact search for: "google advertising programs"

the alttext for your page: [google.com...]

I could be confused, but I thought that until recently that type of searching would yield those pages.

Powdork

9:28 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Links to .jpg's still count.

WebWalla

9:54 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Marcia - does that image serve as a link?
Note that ciml's original post only said that Alt text wasn't being found for images that aren't links.

Marcia

10:25 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, the images are all links with around 3-5 words in alt text that appear on the page and also on the pages linked to.

WebWalla

10:56 am on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Right - so the theory that Alt text for images that are NOT links is not being indexed still holds true.

Powdork

5:06 pm on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Didn't NBCi have a thing where you could click on any word and get more info? Now you'll be able to click on any picture.;)

yezariael

5:15 pm on Feb 10, 2003 (gmt 0)

10+ Year Member



@ googleguy

there has been a change i definitely tracked but that was more like 4-5 months ago i think

it is not directly a change of handling alt-text
but before that alt-text was ok for ranking on any pic and after that only alt-text on images that were links got ranked.

the value of those alt-texts doesnt have changed methinks..

ciml

6:00 pm on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It would have been better if I had properly emphasised "unless they were in a link" in the first post. Thanks to jomaxx, john316, MacGuru and Marcia for confirming that your "alt text in results" examples do have the images in links.

vitaplease, the "o ooO" search is great. Unfortunately, we can't prove when this happened now.

As GoogleGuy says, "people should take posts on forums with a grain of salt". I wish I could go back and run tests from before the Feb26 update.

pageoneresults:
> Let us not forget that there are other SE's besides Google who will continue to use the alt text in the algo.

Yup, and the disabled accessibility angle is even more important IMO. It was VI accessibility that got me interested in robot accessibility, but "open to abuse" has always been a problem with HTML's multi-mode access features.

Kaspian

6:15 pm on Feb 10, 2003 (gmt 0)



Lots of my pages show the alt text right in the description. I hope if anything that if Google is doing something different with the alt text its just that it doesn't show in the description anymore. It looks pretty weird like that.
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