Forum Moderators: open
What kind of linkage is recommended from the static page to the corresponding dynamic URL?
Is anchor text in the static page of any value to a dynamically generated text block on the shopping cart page?
Are the static pages subject to any prejudice as "doorway" or "hallway" pages?
Has anyone had success with this technique that they care to share?
Has anyone had success with this technique that they care to share?
Yeah, mask them as static.
Google does not care much, but sure helps with other engines.
Check the site in my profile. Not a single static page.
Yes, because these carts are designed to hold all the details of your product but the cart urls aren't spider-friendly. So you publish your details(spider food) on static pages and link to the purchase page with the dynamic url. You've already served up all your content, so it doesn't matter if the bot follows the dynamic link.
Or, if the static page is used like a category heading and links to several product pages, is there an issue that the category page is a hallway or doorway page?
Not a problem at all. You just make regular, normal site pages with original descriptive text, graphics and all, integrated into the site navigation.
It's far better to link to those from the homepage because a load of long links into the cart bloats the code a lot. You link to the static information or product pages - short URLs and link into the cart from those for purchasing. I block the cart with robots.txt it's totally ignored except for consumer purchasing and browsing.
>>Has anyone had success with this technique that they care to share?
Excellent, couldn't be better.
What you end up with is a fairly small static site that's search engine friendly instead of a big one that's spider hostile.
The only hitch is that you have to continue to make more pages when different products are added. They won't rank until you do.
G.
