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I am somewhat a newbie myself but this is my understanding.
If you have a local newspaper web site (doesn't necessarily have to be local) that has good ranking, take out a banner ad. Assuming the cost is not too far out of line, and assuming a high ranking, this will get you noticed and indexed by Google within a short time. Once you are going and start getting others to link to you, you can drop the ad if you want. The ad itself will bring in visitors, but will start to decline after a time.