Forum Moderators: open
I want to reiterate for site owners: ultimately, each webmaster is responsible for what happens on their own pages. If you don't understand what an SEO is saying, make them explain it in plain English. Then you still need to make sure that it's not deceptive. The list of what Google considers deceptive is here:
[google.com...]
This particular SEO is listed in a directory of SEO's, and even has a link to a "Code of Ethics" that looks like a seal of approval. Site owners: just because someone claims to be ethical doesn't mean that they are. I'm honestly not trying to do a scare tactic here--that principle applies everywhere in life. :) The take-home message is common-sense though: do your homework and make sure that you understand what a business partner is going to do. Nobody can look after your own domain as well as you can. :)
Hope that helps,
GoogleGuy
Google doesn't have to, cannot, and should not, commit to exactly what spam is.
And yes Jon I have read the Google guidelines many many times - have you?