What is your total SE traffic generated by Google?

How much is healthy?

[frontpage]

Here is a break down on search engine referrers to one of my sites for the past 24 hours. I just want to have a census of other webmasters with established websites determine if they have similar results.

What is the conventional wisdom on the right balance of SE traffic from different sources?

Google: 42.2 %
Yahoo: 24 %
MSN: 22.8 %
AOL: 5.1 %
AltaVista: 2 %
Dogpile: 1.5 %
Lycos: 0.7 %
Earthlink: 0.4 %
Looksmart: 0.3 %
Yahoo/Google: 0.3 %
Alltheweb: 0.2 %
Mamma: 0.2 %
AT&T: 0.1 %
Sympatico: 0.1 %
Virgilio: 0.1 %
Fireball: 0.05 %
DMOZ: 0.05 %
t-online: 0.04 %
Evreka: 0.03 %

[nickname]

My breakdown is similar to yours. It is probably not healthy to have 42% with Google, but I am not going to refuse Google traffic in order to achieve a better spread.

[sun818]

If you do not count the international Google referals, mine is a little over 50%. Some other threads that have discussed referral traffic percentages are below:

Referral percentages [webmasterworld.com]
What do yours look like?

Hot and Cold [webmasterworld.com]

Best ROI so far is Google followed by link referrals from competitors.

[irock]

80% from Google + Google International

[vitaplease]

On some days up to 90% (including Google's partners).

Point is, you can discuss what is healthy, but you can do little about Google's dominance.

(my site does pretty well over several search engines)

[teeceo]

google 60%
yahoo 35%
5% the rest.

In case anyone here doesn't know by now, It's ALL about google:) and I for one love google and that frsh little bot of there's. keep up the good work in the incoming year google and what ever you do, DON'T evvvvvvver sell your great company to yahoo.

teeceo.

[Hardwood Guy]

Teeceo:

If they do sell, the crafty folks at Stanford will just build a better one:)

[Mohamed_E]

85% Google and partners (only 5% AOL, looks like these guys never search!), 10% MSN (free Inktomi), leaves 5% for everyone else.

[rfgdxm1]

>only 5% AOL, looks like these guys never search!

No. That only indicates those AOLers *who search with the AOL browser*. If an AOLer goes direct to google.com, that shows up as a Google referrer. While I concede that the clue level of AOLers has to be the worst on the Internet (AOLers using that horribly buggy Usenet interface that breaks crossposts ticks me off no end), a lot of AOLers do know how to use IE and go to Google direct.

[rfgdxm1]

Google/Yahoo/AOL are over 90% for my 2 amateur sites. My sites might be notable in such a comparison because I tend to do very well and have great SERPs on all the SEs that count. The reason being that the their are so few sites on the same topic as mine that you could fit the webmasters of all of them in a small elevator. When there is little competition for the critical keywords/phrases, it isn't hard to do well with decent, honest SEO techniques. ;) Thus, the SE referrers to my site tend to rather accurately reflect what SEs people are using, rather than what SEs I do well in.

[Crush]

80% of all referrals that includes googles partners. Donot want the update. I like things as they are :0)

[jk3210]

Main site:

Google 59%
Yahoo 23%

[mfishy]

Frontpage,

congrats on 23% from MSN. I have not been generated any traffic from MSN since they started showing the top results sponsered. That really is amazing!

[lufc1955]

66% google
13% Microsoft
12% Yahoo
6% AOL Netfind
0.8% Alta Vista
0.3% Lycos

No matter how much we try and cultivate traffic from PPC and other search engines if everyone uses Google what can you do to aleviate your reliance on Google. Thats why many businesses have all their eggs in one basket. Because there is no alternative. Merry Christmas everyone.

[nell]

55% Google/AOL/Yahoo
30% MSN
15% other

We find MSN referrals convert to sales better than Google/AOL. Although our MSN referrals are considerably less than Google/AOL, they convert to approximately equal sales.

As a side note, we prefer to pay INK $25/page for guaranteed inclusion than to rely on the "Google gamble" to include us favorably each month. (Of course, we do both and everything else that provides us with a favorable ROI.)