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Now for most of the business categories as far as i assume the competetion is not that tough. So getting on page 1 or 2 in google wont be that tough. Might take say 2-4 months of work for an average search engine optimiser. May be becasue not every company in that category understands the importance of the search engine ranking. Even in case they do, they might avoid due to some or other reasons.
Now as more and more people get aware of the things like backward linking and search engine friendly sites, it is going to make life tougher for google. So is it possible that in an year from now google is going to witness the legal spam.
Legal Spam meaning if there are 10 companies in a category. Now no matter how the company is doing, if u know the search engine rules then you are bigger if not then you are smaller. May be if I search for pizzas then some other unknown brands show up rather then mc donalds.
Any ways I just wanted to give message to google that if it wants to live for a longer time, you have to keep your own human editors. May be not now but you will require is soon.
All the best to google
Now as more and more people get aware of the things like backward linking and search engine friendly sites, it is going to make life tougher for google. So is it possible that in an year from now google is going to witness the legal spam.
As more Webmasters learn how to create "SE-friendly" pages by using descriptive titles, headlines, etc., the relevancy of the top 10 or 20 search results is likely to get better--not worse--because the pool of pages that Google can identify as relevant will increase. More pages with relevant content will mean fewer opportunities for spammers to squeeze into the top 10 or 20 search results through manipulation of PageRank and other questionable SEO techniques.
And remember: As someone commented in another thread, Google doesn't have to provide the best search results for a given keyword or keyphrase--it merely has to provide search results that the user is happy with.
Let's use a real-world analogy. You go into a bookstore and say, "I want a guidebook for Florence." If the bookstore has an entire shelf of guidebooks about Florence, your bookstore "search results" are relevant and you're happy--though you'll still have to decide (on your own) which one of those 10 guidebooks are best for your purposes. On the other hand, if the bookstore has only one Florence guidebook on the shelf and the other guidebooks have topics like "Italy" or "Southern Europe" or "Mediterranean" and you have to dig through them to find information on Florence, you won't be as happy.
Bottom line: The bigger the pool of pages that Google can accurately identify as being relevant for a keyword or keyphrase, the better it is for the user.