How to begin a PR strategy

Does anyone know where I can find Brett's post on this?

[bokesch]

I saw a good post on here recently by a guy named Brett that outlined A-Z how to get started in Google. Where can i find this?

[Go60Guy]

[webmasterworld.com...]

[Woz]

Brett put it on Search Engine World as an article. You can find it here [searchengineworld.com].

Onya
Woz

[rfgdxm1]

Although that isn't just about PR. I'd also recommend ignoring his advice about branding, unless you really are planning on becoming a big e-commerce business.

[Dante_Maure]

Just to offer a balancing perspective... as a marketing consultant, my experience is that virtually any type of business can benefit from an effective brand strategy, regardless of size or niche.

I would suggest taking Brett's advice on branding into serious consideration. In the end, it may not be for you... but to discard it out of hand would be doing yourself a disservice.

[Umbertide]

Interesting point - possibly worth its own side discussion.

I am also a marketing consultant by training/profession but now site owner/stuggling business person.

I also saw Bretts comment about branding and would agree to a point but it seems sites definitely get a better listing if using the keyword url approach. -keyword1-keyword2-keyword3.com etc.

I personally think this stinks, especially if you believe in the concept of 'the brand'. But times are tough, ranking and exposure is everything and in a business that requires fast turnover for little margins early in its lifecycle we have resorted to keyword domains.

All you SEOs out there - how many of you would currently advocate against keyword domains? Not many I suspect as it keeps your client/boss happier with fast top ranking results.

But how is this going to hold out in the long run? Anyone can come up with a new keyword domain, but very few can build an effective and long lasting business based on it.

[Woz]

Hi Umbertide, Welcome to WebmasterWorld [webmasterworld.com].

>Interesting point - possibly worth its own side discussion.

Absolutely. In fact, so worthy, there seems to be a discussion [webmasterworld.com] going on already.

I think the trick is to ride current wave yet be prepared for the lull with other strategies.

Onya
Woz