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What is Theming?

and does or will Google use it?

         

annej

3:19 am on Nov 17, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This has been discussed on the 'dumped from DMOZ' thread and someone suggested we make it a new thread. I was about to ask about it so here is my questions.

Is it related to 'Google Sets' at [labs.google.com...] If so I'm concerned because when I put my key words in there I really get some off the wall words back.

Does it refer to sites or pages that are linked to a site?

Anyway I'd like to hear more about the idea and what it could mean.

Anne

Spearmaster

4:06 am on Nov 17, 2002 (gmt 0)

10+ Year Member



I wouldn't be too worried about Google Sets just yet. I put in two extremely competitive and exclusive keywords - and one of the returns from the large set was Britney Spears, who has zilch to do with this category. Only after adding "online" to make two extra keyword phrases did it do a halfway decent job.

Dante_Maure

5:36 am on Nov 17, 2002 (gmt 0)

10+ Year Member



The following threads will serve as an excellent starting point in understanding the multi-faceted subject of Themes as related to the Search engies and SEO...

Themes - what's all the talk about? [webmasterworld.com]

Building a Small-Medium Theme Site [webmasterworld.com]

Search Engine Theme Pyramids and Google [webmasterworld.com]

Theming: Is it a Buzzword or is it Real? [webmasterworld.com]

PR versus Themes [webmasterworld.com]

Themes and Popularity - Please Help [webmasterworld.com]

MeditationMan

1:31 pm on Nov 17, 2002 (gmt 0)

10+ Year Member



I think themes are *your* idea of the different subtopics that your site covers, and how they relate to your main topic.

So you might have a site on widgets that has subthemes on "widget maintenance", "grooming your widget", "widget mating habits" etc.

Google's sets seem to be how *they* see different topics relating to each other on the web. Google's sets might give you ideas for subthemes that you hadn't previously considered, but ultimately your site content is up to you. Just because Google thinks "widget" is related to "gadget" (and it does!), it doesn't mean that you have to have anything about gadgets on your site.

Spearmaster

2:30 pm on Nov 17, 2002 (gmt 0)

10+ Year Member



Hadn't thought of that... but Britney is not even remotely, in anyone's mind, associated with my industry (which is not porn LOL).

I only used her as an example. There were a few other totally out of the blue words there. Actually, I think there could be some promise for Google Sets, provided it doesn't expect people to put in four or five keywords to begin with. Two really ought to be enough to start with.

And thanks for the links, Dante.

annej

7:31 am on Nov 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the info everyone.

I found [searchengineworld.com...]
through one of Dante's links which really helped.

I can see I need to be a lot more careful in how I make sure my themes are obvious to a search engine. I've been going back and making sure my basic key words are sprinkled here and there throughout including in titles, link text, between h1 and 2 tags, in my meta tags, etc. It will be interesting to see if it helps. I suppose I will have to wait a month or so to see though.

Anne

Marcia

7:56 am on Nov 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's really a very simple concept. It's just staying with related keywords and using appropriate vocabulary consistently throughout a site so it forms a cohesive, integrated, comprehensible whole. The "theme" runs through the whole site on a broad scale, and is refined into details on individual pages; but the evidence of the relationship runs through it all. If relationships between the site and others through links, both inbound and outbound, are consistent with the "theme," it's reinforced.

We're looking at themes right here, right in front of us. This Search Engine World section of WebmasterWorld is all about search engines - that's the theme. It's broken down into separate forums - Google, Fast/Lycos, Teoma/Ask, Alta/Ink, etc. But they're all still search engines. All the individual threads and posts are about all kinds of different details, but they still - all of them - relate to search engines.

There's a link in the Yahoo Directory [dir.yahoo.com] that reinforces what the Google News Forum is about - it's a search engines category, it's on theme. It's an authoritative link, reliable because it's from a reputable site and has been verified for accuracy of topic by a human editor.

It's not rocket science, and doesn't need to be mystified or buried in marketing jargon or hype. It's as simple as putting up a spice rack on the wall and putting bottles of thyme, basil, oregano and lemon pepper into it, creating an herbs and spices theme. It's just done with the words. Used throughout a site, as well as the text and context of links pointing to our site and links pointing out, the words we use paint a picture that's visual to bots. Bots can't see a picture, but they can interpret words to know what the picture looks like.

ciml

11:47 am on Nov 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nice summary Marcia. The concept seems more simple when you describe it.

Although Google seems not to be what I would describe as a theme engine, it makes sense to assume that Web searching will become more thematic in the future.

One of the questions about theming has been whether it will be based on domains or just links, I expect Google to use links rather than domains.

annej

10:53 pm on Nov 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My site is well themed with it being a site for women focusing on creativity but I was surpised to find my domain homepage text didn't have the word "women" in it once. I thought that was assumed from the title. Any person comming to the site would know between the title and the feminine design that it is a women's themed site but of course a search engine wouldn't. It made me realize I need to think differently for search engines.

I did manage to get the keyword in a few times but it's still not much in terms of keyword density. Luckily it has a good many back links as it's been online since 1996. Maybe that will overcome the lack of keyword density.

The page I am really trying to promote is the homepage of a subdirectory on quilt history but I realized from our discussion here I need to have the overall theme of women's creativity both on the domain home page and the subdomain home page.

I think I'm beginning to catch on to all of this.

Anne

SlyOldDog

11:18 pm on Nov 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It just occured to me. Google has the perfect tool for discovering themes. The toolbar allows them to track where we go from one site to the next. If that isn't theme information, I don't know what is!

annej

12:14 am on Nov 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Yep Sly, I wonder if they are using it this way now. I guess if Google isn't looking for themes yet at least I will be ready.

I found a way to use my google bar to get a picture of my theme related words on each page. I've been putting the 5 top words in my google bar search box the clicking on highlight. It gives me a good idea of how well I have scattered these words throughout the document. It's colorful and I'm tired of doing word density searches when I'm not even sure what density I need.

Anne

caine

12:18 am on Nov 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anne,

i don't know what compitition you have, but the idea of theming isn't only about one keyphrase per page distribution under x- amount of site related topics, its about a logical growth formula for a site, in which once you have a winning formula, it wins and wins, and keeps on winning. I hope your looking at other SE's and directories as well.

annej

12:37 am on Nov 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good point, I've been inclined to concentrate on Google as it brings most of my search engine visitors by several times. But hopefully what I am doing will help with other search engines as well.

Actually by far the most of my visitors come directly to my site as I have a lot of repeat visitors plus women tell their friends about the site. So in a way every person who does find my site and really likes it will help bring in more visitors. But of course someone in a given circle of people has to visit first.

I wonder how much word of mouth (or should I say email, message boards and chats) affects where people go on the net.

Anne

caine

12:49 am on Nov 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anne

word of mouth is massive, its a underlying marketing tool, and it cometh to the good and just, but in regards of SEO-ing your site, google is too narrow minded. There are many forms of traffic, and google is just one of them.

I.E. MSN, Yahoo, Fast (alltheweb), Lycos, teoma (especially if i have detected correctly that you are proscribing female visitors), altavista, and then probably as important as google is well placed reciprocal link site referrals. expand on all channels, not one, putting all your eggs in one basket, can have very bad consequences if they change they're algo which obliterates your listings.

vitaplease

8:52 am on Nov 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[webmasterworld.com...]

annej, on Topic sensitive Pagerank, should make interesting reading.

annej

5:12 pm on Nov 20, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



vitaplease > Topic sensitive Pagerank
mind boggling

If it can be refined to really work it would be great. Right now I don't think Google Sets is coming close enough and I hate to see everything dependent on one site like Open Directory. What would be great is if they could tell if the sites linking to another site were really related. Can't they do that by simply cross checking key words from linker to linkee?

Anne