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As a general rule I use only H1 and use it only once.
The H1 can't be ignored and most new developers don't know that it's there!
Google does give a good rating on this but I still carn't understand why?
Is their a special reason why they don't treat H! tags like normal text tags?
I had a site once that had H1 H2 H3 all over the page for special headlines and my google position was nothing.
Then I was told to use H1 wisely and bingo I improved.
Not first position but an improvement.
I have not found that H1 is that more powerful than a H2 or H3. H1 is so large that it is hard to justify the trade off when your visitors are slapped in the face sometimes when the newer types of pages we often use.
H1 once on the page for the main heading.
H2 for sub headings
H3 for sub-subheadings, etc.
Terry_Plank, the secret is not to be restricted by H# defaults - use the H# tags, but customise them with CSS so they have whatever appearance you prefer. Best of both worlds.