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Effects of "off-topic themed " links?

Positive effect or not?

         

drako

9:33 am on Nov 1, 2002 (gmt 0)

10+ Year Member



Hi all, I hope the update has worked out well for everyone here..

Let’s say page x (PR 5) is all about Icecream.

Let’s say page x gets a link (“go to blabla icecream”) from a page (PR 5) that has nothing to do with Icecream, (the owner of the site just happens to love icecream).

Will this link have a positive effect, some effect, or no effect on page x because it came
from a page with a complete different theme.

I always thought any link to you from any site is always a positive factor?

Sorry, but I still don’t understand this process fully
although I’ve read a lot about PR and links and themes on webmasterworld in the last month or so..... please someone show me the light....

digitalghost

9:41 am on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If it's on a page with few outbound links it will have a positive effect.

If it is on a page with few outbounds and the anchor text is "ice cream" it will have an even better effect.

But that of course is for PR only.

If it is on a site that gets tons of traffic, and the anchor text is compelling enough that people want to click on it, in fact, many people do click on it, and 5% of the people that click on it order a gallon of ice cream, that's a positive effect, and the link might not help your PR at all, just your sales...

Of course it is best to have links that are targeted, topical and come from high PR sites with only one outbound link that happens to be yours with its perfect anchor text, but the sole benefit of a link is not PR.

lazerzubb

10:24 am on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The inbound link you get and the anchor text is two seperate things.

the inbound link will be calculated in the PageRank formula.

And the Anchor text will be calculated in the "off the page" factors.

A good commando that i recommend is "allinanchor: keyword" which gives you a quick understanding how important anchor text is.

And as stated before, if you have a inbound link which mentions your keyword in the anchor text, it will be very valuable.

drako

12:29 pm on Nov 1, 2002 (gmt 0)

10+ Year Member



Lazer, Ghost

Do I understand this correctly:

Speaking in terms of PR ( i'm trying to understand the theory behind PR), it is not important
if the page where the link came from has a different theme (other keywords than icecream)? Really?

I understand that a link coming from a page that has the same theme (keywords) will give me more and better focused visitors than a link from a page that has different keywords and this should alway be the reason
for linking in the first place and not PR.

lazerzubb

12:33 pm on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> if the page where the link came from has a different theme (other keywords than icecream)? Really?

YES.
PageRank is only links.

And yes, when it comes to anchor text it helps if the page is in the same theme as yours, and the most important part is the anchor text of the link, and the text just around it.

And you collect links for different points, to get PageRank and get high quality links, and visitors interested in your site.

rfgdxm1

1:11 pm on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see little evidence that the Google algo considers theming much, if at all.

drako

1:37 pm on Nov 1, 2002 (gmt 0)

10+ Year Member



Thanks Lazer, ghost

its clear to me know, seems I've had the wrong idea about PageRank, I'm sure I'm not the only one....

Thanks again, you've helped me a lot!

pshea

1:39 pm on Nov 1, 2002 (gmt 0)

10+ Year Member



rfgdxm1: "little evidence" I agree. Like many here, I became a Themeaholic and was so for a long time. Then I began to see it crack and it made me nervous because I can deal with life within a theme. So now that, I agree the theme ain't necessarily the thing, I continue to adhere to the principle of it. Straight down-the-line themeing is a good ranking analysis option and when they choose to hit that switch in the future, I aim to be ready to hold up to its scrutiny.

Dino_M

1:43 pm on Nov 1, 2002 (gmt 0)

10+ Year Member



Read somewhere that one guy thinks that one of the most important aspects of the algo is -

Total Links / Related Links

Making themed links very important indeed and off topic links apart from the PR you get would actually be bad for your site!

drako

1:55 pm on Nov 1, 2002 (gmt 0)

10+ Year Member



Dino,

could be possible, on the otherhand,
I can't help it if anyone with an unrelated page links to me,so it would be unfair if it had a negative effect on my ranking..... GoogleGuy has said before that no other webmaster than yourself can hurt your site's ranking...did he not? That should be the answer to me...

digitalghost

9:09 pm on Nov 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>I see little evidence that the Google algo considers theming much, if at all.

Forget Google for a minute and think about how the user sees a link on a page. If they see a link from a site that is all about ice cream, and the link points to as site that offers great ice cream, the perception is that the link has more merit. The people that are on that page are there because they were looking for sites about ice cream and now they have another link to follow and more information to gather.

From the linking site's point of view, linking to similar themed content helps the surfer by providing content that those people are looking for.

There's a disturbing trend to equate everything with how Google sees it. Google may not pay much attention to themes, but the value of themed content is already known.