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I designed a site for my husband (not the one in my portfolio, that's my company) and until this update it's ranked #1 or #2 for all his top terms.
This update it's lost a little ground. I realize the dance hasn't finished, but it seems to have lost a little ground.
We've been wanting to update the look of the site but have been afraid to do so b/c of the good rankings - don't want to lose them.
How "safe" is it to keep the pages very similar to how they are now text-wise, but change images, tables, etc.?
Would you do it or not?
Second question: On my site, I added tons of pages between October 22 and 31st, most of which have been spidered by Googlebot already. Was this early enough to have them show in the November update? They're not showing in the October update. :(
Thanks!
Jenny
Always optimise for the user not for the search engine, the search engines mission is to rank pages the best for the users, and that's why a search engine tries to think as a user
So if you optimise the pages for the user, you will probably end up with a better results than before (remember it's the user that buy's stuff not the search engine)
And i would say go on changing the design, if you're content is been good there is no reason to change it, and you will probably end up with similar ranking as you had before.
And to your second question, yes those pages will probably end up stable in the november update, and if you are lucky they might appear before that due to the "fresh" listings.