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In this article on Google [internetnews.com] their CEO at the end says,
The mistake we always make is we assume the success in the next 10 years will be the same as the success in the last 10 years...The dominant players always get it wrong.
I find that very intersting reading, given that Google is the top dog SE, and that he even admits they top companies always get it wrong. Notice, he didn't say, sometimes, or perhaps, most of the time - he said all the time.
Given that, I'd like to throw out my own "what's google doing - and getting it wrong"
Short list, hu? The only ones I'd say are the potential legal ramifications of their cached pages, and of course, the cookie that expires in 2038 that they give to everybody. Though these issues have been hammered heavily here, I doubt that Google will do anything to change - why would they? They have no incentive to do so.
Anyway, if anybody has anything to tack onto the list of 'google's getting it wrong' or 'they could do it better' (please refrain from saying "They've been spammed!" :)