Eric Schmidt on Web Advertising

[rubble88]

Full-Text [boston.internet.com]

1) "My view of the world starts with the end user," Schmidt said in the keynote address opening the Jupiter/IAB Ad Forum on Tuesday. "It's important the advertising model doesn't scare the user."
2) "Our commitment is the ad business we're in does not in any way affect our search," he said.
3) While its unobtrusive advertising approach has paid dividends, Schmidt would not rule out moving to different ad formats in the future, since his two decades of experience in the tech industry at companies like Sun Microsystems and Novell taught him that adaptability is the key to future success.

[Brett_Tabke]

There is another thread on this around here somewhere, but I can't find it at the moment.

Is it me, or having ES talk about advertising is a bit like the wolves gaurding the sheep? Especially since the toolbar was just updated with what? A option to block other sites advertising (via onload/popups).

[john316]

>>A option to block other sites advertising (via onload/popups).<<

They should put an option to block adwords. It only seems fair that if you are going to block ads...block them all.

[rcjordan]

More from the Google press box on user experience [goodexperience.com]

[progen]

I think what Eric fails to consider is that we don't all have millions of unique hits a day and that popunder advertising is bread and butter to a lot of webmasters.

[jk3210]

(Whoops...thread creep...sorry)

[nutsandbolts]

progen is right - for my "content" music site I sell nothing despite trying affiliate stuff, records, self-serve ads etc. Without pop-under advertising I couldn't continue as it covers my bandwidth bills totally. Bah... first this, then the Google affiliate plans... I might as well give this up and become a photographer again ;)

[jeremy goodrich]

Ya, Brett, this was the post I made about that article, yesterday. :) And it looks like I should have scanned more to see the other post!

[webmasterworld.com...]

My main point when I posted, and read the article, was that Eric seems convinced that the 'dominant players' get it wrong...given that Google is the dominant player it makes you wonder if

1) he thinks they are messing up something

2) he knows they are messing up something

3) he is worried they are going to mess up something.

Anyway you look at it, that's one interesting quote.

[egomaniac]

> "the toolbar was just updated with what? A option to block other sites advertising (via onload/popups)."

I must be blind, because I cannot find this option in the Toolbar Options. Can anyone tell me where the option to turn this on/off is?

[bether2]

egomaniac,

First, check to make sure you have version 1.1.63. Then, go to Toolbar Options (on the google toolbar menu). Near the bottom of the page is a link to "Experimental Features." Click that link and the Browser Control option is the one you want.

Beth

[progen]

seems it's only on:unload blocking with the toolbar which is good but it still makes me uneasy when google start preaching about popup/under adverts.

I'm waiting for results to start punishing webmasters for not conforming to google's utopian internet.