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Alt tags don't count for much, but it's pretty clear they are going into the mix somehow.
Can anyone find a case where a alt tag has a unique kw and you can search on that kw and find the page? I can under special circumstances but I do think alt tags get indexed or count somehow.
There are those rare pages that are 100% graphic where you can search on alt text, but it is unclear (untested) whether that is come from the meta description or from the alt tag.
Yes. I accidently misspelled a word in one of my alt tags and the page
shows up as #2 when searchers do the same misspelling.
The Alt tag is the only place on my page where the misspelled word is located.
I thought about correcting the word but since it draws traffic I decided to leave it alone. May misspell more words.
Interesting, as I'm convinced it was too high density on my major 4 word keyphrase that caused a fall this time around.
For the minor 2 word keyphrase the page/site stayed where it was.
I too fell for my four word phrase and it wasn't just that I fell but this is where the results were shuffled. Try your four word phrase with quotes. Also, if the four word phrase is your two word plus an additional two words, do those two words put you into a more competitive search.
On topic- I do have alt text, an artist's name when only the music genre appears on the page, that shows up in snippets. I have never given keyword density much thought, though, and I don't know why any self respecting search engine would either. Too easy to manipulate, and manipulation leads to poor content. Rewarding for kw density would give seo's the upper hand and we all have our ideas about that. Google would want (I hope) for our pages to be optomised for Joe Surfer, not for Googlebot's algo. A good search engine will have an algo that thinks like Joe Surfer too. Google does that pretty darn well.