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We are also in the process of actually building a widget with our widget builder. This widget is commercial in nature and has its own domain at www.ourwidget.com (Site B).
If I link A-->B as in, "Here is a widget we built." (along with links to anyone else who has done the same)
and link B-->A as in, "If you want to build your own, here is our free tool."
is this bad crosslinking? The sites are obviously highly relevant to each other, but we own both of them.
I am in the planning stages for Site B and, since we intend to make money from it, I am concerned about the site doing well.
Relevance (of one site's content to another) can't hurt but might not help
I'm not so sure about that. I actually think it helps.
A recent dip into 'algo' research brought me to the conclusion that the 'similar pages' part has some bearing on ranking. That being said, on topic links, seems to help. Regardless of who owns them.
There hasn't been a problem, but it does often take Google several months longer to get a good bearing on "what's similar" to the new site - which, could, I suppose, be a problem in the short run, but it's not really noticable from my experience.
G.