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Google Ad Words

Lose Ranking because of Ad words

         

Elizabeth

3:58 pm on Sep 11, 2002 (gmt 0)



If a company was ranked high for a year on a keyword that never had ad words or sponsors, and all of a sudden they are dropped and now there is a bunch of ad words for the keyword and sponsors, do they drop the company that has been ranked for so long, in favor of the other sponsors and ad words. Is this how google treats people who don't use ad words?

We are no longer indexed. We have had no server down time. I have reviewed my log files, I have reviewed my html, no changes have been made for a long time to the site.

AkanDian rain

4:07 pm on Sep 11, 2002 (gmt 0)

10+ Year Member



Getting dropped from Google is a heart wrenching experience… trust me, I know. One of my clients was dropped and we actually tried using AdWords to get him back in… won’t work. Google makes no correlation between what is in AdWords and what is in their index.

If you were dropped is was likely one of two reasons.

1. The site was down when Google updated.
2. You have been black-listed for doing something Google didn’t like (i.e., hidden text).

As for getting back in. Well, that's a subject for the ages.

heini

4:10 pm on Sep 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello Elizabeth - welcome to WebmasterWorld

Generally the regular results in Google are not connected at all with the placement of adwords or sponsored listings.
Although some sites buy adwords plus try to achieve top rankings on the regular listings.

If for the first time adwords are appearing for your targeted keywords then I would tend to think, your industry/business has for some reason become interesting for some players in your field.
I would also suggest that those players might try to get on top of the regular serps, and have eventually hired search engine optimization experts.

If all of those sites, which used to occupy the top ten for your keywords have lost ranking, then it's very likely that the new top sites are applying better optimization techniques, or have better links, or perhaps even more and better content.

The best way to approach this problem would perhaps be to analyze why those sites are ranked better than yours.

Having analyzed them, you will know how to beat them and where to improve your own site.

This forum is probably the best place to learn how to go about it.

Elizabeth

4:33 pm on Sep 11, 2002 (gmt 0)




1. The site was down when Google updated.
2. You have been black-listed for doing something Google didn’t like (i.e., hidden text).

We were not down, we use a paging system to let us know when the site is down.

I have had the same code for one year. It was due to have a major change due to new software being launched. It was basically a sleeper until we were ready to launch so I know that it has not changed.

I have had an seo check it for everything. The only thing it does not have is link popularity. But that was the way has been for two years. I can understand a drop in ranking, but not completely dropped from index.

This is why I suspect that the adwords division decided that I needed to go completely to offer less competition for their ad words.

john316

4:42 pm on Sep 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It sounds like you may have *had* some inbound links and lost them. No inbounds will cause a drop.Check your old server logs for any referrals.

Google doesn't strong arm webmasters into using adwords by excluding them from the main database.

bennerstul

5:26 pm on Sep 11, 2002 (gmt 0)



are you sure that you aren't in the middle of a shuffle? Maybe you are just being reranked...

Shakil

5:35 pm on Sep 11, 2002 (gmt 0)



Trust me Adwords/Advertising have no direct control of standard listings, if they did, I would be a millionaire by now :)

I would agree that some of your inbound links may have lost their PR and this has affected yours.

Shak

savvy1

6:27 pm on Sep 11, 2002 (gmt 0)

10+ Year Member



Do you have ANY inbounds? It is possible to be dropped with none...so i hear..

WebGuerrilla

7:39 pm on Sep 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Elizabeth,

I have no idea about your particular case, but what you suspect has happened does actually happen. It's called monetization targeting.

EAHunt

9:00 pm on Sep 11, 2002 (gmt 0)

10+ Year Member



WbGuerrilla:
"It's called monetization targeting."

So what is monetization targeting mean?

rfgdxm1

9:13 pm on Sep 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Curiously enough, a Google search for "monetization targeting" come up with zero hits. ;)

jatar_k

9:14 pm on Sep 11, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



I think it means they target your wallet.

rfgdxm1

9:17 pm on Sep 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>We were not down, we use a paging system to let us know when the site is down.

The server might still have glitched, or there was an Internet glitch. Or a Google bug. My site got dropped from Google for some odd reason, and came back the next. It wouldn't make sense for Google to be dropping sites that paid for adwords. If word got out about THAT, this would make businesses not want to get adwords. If anything, I'd think Google would make sure to do extra to give your site a "fair shake" and at least be in the index.

Terrier

9:37 pm on Sep 11, 2002 (gmt 0)

10+ Year Member



rfgdxm1 try a search for "monetization" interesting article on adwords and free listings.

EAHunt

10:35 pm on Sep 11, 2002 (gmt 0)

10+ Year Member



Well that certainly is a very interesting article, and could lay credence to issues of this topic. In fact, We could pay per click then pay an seo to make sure that our oveture and ad words are up to snuff and then pay more and more and more and more and still not get listed and then be banned for something you did not know you could not do because the seo that you trusted used tactics that got you banned.

Where is this going and where will it end up?

[searchenginewatch.com...]