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Google and AOL

Results are the same, traffic different

         

NeoN

4:55 am on Sep 3, 2002 (gmt 0)

10+ Year Member



Hi all!
Wanted to check if that is only my problem or not..
I rank high on Google for my main phrase. Of course, now I see same results on AOL.
I get traffic from Google nicely everyday.. And hardly 1 visitor per 2-3 days from AOL. What is the problem?? I checked from different cloaking sites, seems like results are static and do not warry from country to country.

Anybody have this effect??

Thank you!

chiyo

5:13 am on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm interested too.

We had a discussion on this a few weeks back. The balance of opinion was that the vast difference of the user groups of Google web site and AOL web site could explain it.

In our case where we have business to business sites, I put it down to the AOL profile being predominantly consumers and home users, less tech savvy, and probably at lower job levels/less education. (sorry the latter is possible a bad stereotype!)

Do people with shopping sites do better as a percentage from AOL?

Also, although AOL has a vast user base, who of that base actually use the search, (seeing google.com is search only, and AOL is a portal) or are they more likely to use what is "spoonfed" to them on the various AOL/entry pages.

fathom

6:15 am on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Since the marriage, AOL traffic has jumped from 10 - 20 to 200 - 250 a day of which 5% are using the directory listings but still nothing compared to google's traffic.

Singular keywords seem to be more prominently clicked through here at AOL but I suspect the lesser traffic is a result of Google's search superiority.

Robert Charlton

6:39 am on Sep 3, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



There was some talk early on about AOL caching pages and how this might be a problem for tracking visitors. I don't know how AOL would determine what pages to cache, though... I assume it would be those most frequently requested.

Woz

6:43 am on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It also depends on the type of site you are running. The AOL demographic is very much consumer oriented, whereas the Google demographic is more information oriented.

Onya
Woz

NeoN

4:29 am on Sep 4, 2002 (gmt 0)

10+ Year Member



>It also depends on the type of site you are running. The AOL demographic is very much consumer oriented, whereas the Google demographic is more information oriented
- That is what suprises me a lot.. My site is consumer oriented :)
And I am surprised of the lack of AOL users. Let's say, 100:1 comparing with Google.

europeforvisitors

4:58 am on Sep 4, 2002 (gmt 0)



I operate a consumer site, too--an editorial site for planning European travel--and I get hardly any AOL search referrals even though:

1) AOL is the #1 visitor domain in my server logs.

2) I get quite a few questions and other e-mails from AOL users.

I can't help wondering if every AOL user with an I.Q. higher than 50 isn't just using Google for search.

fathom

5:08 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Education sector is fairly good - science, software, projects geared to schools, teachers and students.

Also home education (consumers) but like you not many here either.

David

5:19 am on Sep 4, 2002 (gmt 0)

10+ Year Member



I have been trying to figure this out also. My site is consumer driven and AOL is about 25% of Google. It would be interesting to know what the overall search ratio is between the two.

Keyword phrase against keyword phrase Aol actually can be stronger. But there are a lot less phrases searched for on Aol. It appears that the Aol user is less savy as to how they do their searches. They use the big "Keywords" that are more competitive. Where as Google users seem to be more specific.

Aol users "Green Widgets"

Google users " Green Widgets red trim"

Just a thought ..

rfgdxm1

8:04 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a couple quirky sites that will come up *very* high on the even obvious single word key searches. Also, the main audience (except a small percentage of concerned parents and medical professionals that are obvious to spot by certain keywords showing up) tends to be to be teenagers and young adults of the sort who would one would expect to be the unsophisticated, and likely use AOL. Dunno why, But Google dominates as #1, and Yahoo as a clear number 2. AOL is way lower than Google and Yahoo. However, I see NO shortage of hits to my sites from AOL IPs from Google and Yahoo. It may be that AOLers with half a clue just DO go elsewhere to search. ;)

fathom

8:10 am on Sep 4, 2002 (gmt 0)

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I see NO shortage of hits to my sites from AOL IPs

Yup. By about 50 fold -- rr"dot"com is a distance second.

ciml

10:03 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm with europeforvisitors and rfgdxm1. A lot of AOL users use Google.

I haven't run with hostnamelookups enabled for a while; does anyone who does feel like sharing some percentages?

Grumpus

12:16 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Another thing you've got to consider is that most AOL users don't really know what's really happening to them. When you search AOL while actually on AOL, you're getting a whole bunch of "AOL KEYWORD" listings (paid) above that. You're also getting relevant areas of the AOL service itself before you get the "web" listings.

I recently did a poll of relatives and aquaintances who use AOL (only about 40 people, but it'll probably be indicative of the whole sort of accurately) and asked them what percentage of their time connected to AOL did they spend using "the Internet." All but 4 of them said 100%. When asked what their five most frequented areas of "the Internet" were, they were as follows:

1) E-mail
2) The (Insert Topic) Discussion Board / Chat
3) (Insert Name) News Site (+/- 85% of which have an AOL dedicated presence, so I'd assume they were on the AOL version of the site, not the web version).
4) Finding new sites
5) Stocks/Sports/Weather

Now, as you can see, #4 is the ONLY item on the list above where these AOL users actually leaves the AOL service and hits the web. And even then, I'm not certain how many results actually put them into a web browser window.

Google users are on the web, so you'll get more traffic from them. AOL users don't get to the web unless there's absolutely nothing relevant in AOL. It's a numbers game, really.

G.

victor

12:54 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello. My name is Victor. And I use AOL as an ISP.

The original reason no longer really applies - loads of international points of presence - so I guess I stay with them out of habit.

But I can't remember the last time I used AOL's search. I have five browsers running most of the time (Moz, Op, IE, NN, Lynx), and they all have at least one Google SERP window open.

I don't know if I'm typical of AOL users in general, but most of the ones I know use a proper installation of IE (not the one on the AOL CD) and search with Google.

Rugles

1:01 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One thing I have noticed about the traffic trends. My google traffic has dipped slightly as my AOL traffic has increased.
I predicted this and it has come true.
I am guessing that AOL users have stopped going to google directly and are using the AOL search once they figured out the results are the same.
The AOL browser makes it real easy to use AOL search because you have a field right in the toolbar to access AOL search.

Damian

1:39 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



May have something to do with AOL's cache system [webmaster.aol.com].

When using a browser integrated with the AOL client software, AOL members make web requests through a set of caching proxy servers. If the servers have a current copy of a requested web object, it will be served to the member directly from the cache server instead of the request going over the Internet to the origin web server. AOL will cache most types of web objects ...

rfgdxm1

1:58 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>I don't know if I'm typical of AOL users in general, but most of the ones I know use a proper installation of IE (not the one on the AOL CD) and search with Google.

With a standard version of IE on any modern Windows system, no need to use AOL for web browsing.

victor

5:13 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



fgdxm1:
> With a standard version of IE on any modern Windows
> system, no need to use AOL for web browsing.


It wouldn't be hard for any one with some decent access log analysis software to cross-check IP address and browser id string for AOL visitors.

That'd get you a rough ratio of AOL users using the "built-in" browser vs third-party ones.

europeforvisitors

8:11 pm on Sep 4, 2002 (gmt 0)



>>Keyword phrase against keyword phrase Aol actually can be stronger. But there are a lot less phrases searched for on Aol. It appears that the Aol user is less savy as to how they do their searches. They use the big "Keywords" that are more competitive. Where as Google users seem to be more specific.<<

I'm near the top for an important single keyword (actually a European city name) and also for several major keyphrases, so--if your hypothesis is correct--I should be getting more AOL traffic than I do on those search terms.

FWIW, my Google-to-AOL referral ratio is about 20:1.

brotherhood of LAN

9:33 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I first thought that AOL wouldnt make much of a diff for a beginner/education/science site.

Turns out that I get around 8% of SE referrals from AOL now. Beforehand, I was getting 90%ish from G and Yahoo, now the 90% comprises of those two and AOL.

At a guess, those who use AOL previously switched over to Google for searches, and now use AOL. Just a guess.

Damian

10:17 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



And hardly 1 visitor per 2-3 days from AOL. What is the problem??

Your page is cached.

-If you track by using an image it won't be logged, the image is cached.
-If you track a script..it won't be logged..the output will be cached
- If you track by looking at the raw logs...nothing will show up, everything is cached.

There is no good way of tracking referrals from AOL as far as I know.

stavs

10:29 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



> May have something to do with AOL's cache system.

sounds like a good explanation (and I could do with a good explanation because I've been disappointed too) but there are folks here who are reporting a 10-fold increase - surely aol cache system should affect all sites in the same way? no?

Damian

10:32 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



>a 10-fold increase

Since the switch from Inktomi ?..that would indicate Google does a better job at indexing a large part of the web then Inktomi I think.

I know I have many more pages indexed by Google then by Inktomi..so my traffic increased at the change.

stavs

10:36 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



>a 10-fold increase

i meant the recent use of google results by AOL - i.e. since this happened, some folks have suggested a 10-fold increase in AOL derived traffic.

PaulPaul

10:36 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



On my site, I see about the same results for AOL and Yahoo.

Sometimes AOL is above Yahoo, sometimes Yahoo is above AOL. But Google is always on top. :)

Damian

10:52 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



>recent use of google results
yes, that's what I meant too..

I haven't read the suggestions you mention so maybe I misunderstand something.

Because Google has a larger database then Inktomi it is likely that many sites now have more pages indexed, that could explain a possible general trend in traffic increases.

Next to that an individual site can of course simply have had better positions in Google then in Inktomi.

Cached items do have a refresh time (& policy), so you log part of the traffic..but only a small part. Still this number will increase when you get more hits of course, just much slower then if you would track real hits.

stavs

11:03 pm on Sep 4, 2002 (gmt 0)

10+ Year Member



sorry, Damian, I lost the plot there - got confused. I know what you mean now. I'm a bit slow tonight.