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[biz.yahoo.com...]
From the article:
"When a user conducts a search on NYTimes.com, a page of article results is generated with links to current and archived articles. Google's Web-wide search results will appear below these NYTimes.com links, providing NYTimes.com users with access to the most relevant search results from billions of Web pages. Google's sponsored links will also appear, to help users find related products and services."
I hope this doesn't mean the folks at the NYT and the Boston Globe have woken up to SEO... :-)